Field Marketing Manager, Customer Growth

This is a fully remote position, open to applicants in Texas.

📋 Description

• Collaborate with the sales leadership of Customer Growth NAM to create event strategies that align with quarterly sales pipeline and revenue objectives for new business.

• Work alongside cross-functional teams (Community Experience, CVM, Integrated Campaigns, Product & Solution Marketing, ABM, Event and Brand) to guarantee consistent messaging and impactful touchpoints throughout field events.

• Engage with targeted accounts to identify cross-sell opportunities among Procurement, Finance, Supply Chain, and IT stakeholders, crafting a strategic, data-driven method for account penetration and pipeline acceleration in partnership with Customer Growth sales leaders.

• Utilize marketing operations tools to independently implement and oversee multi-channel campaigns, ensuring timely execution and seamless lead follow-up.

• Apply 6Sense intent and engagement data along with best practices to enhance programs, deliver insights, and manage regional events, while promoting sales needs and driving engagement with target accounts.

⛳️ Requirements

• A minimum of 5 years of experience in Enterprise B2B marketing, specializing in field marketing strategy, execution, and evaluation.

• Proven success in organizing regional and national field events while measuring their impact on pipeline and revenue.

• Familiarity with tools such as 6sense, Folloze, Marketo, Salesforce, LinkedIn Campaign Manager, Tableau, and other campaign orchestration platforms.

• Strong analytical skills with the ability to manage reporting, transforming complex data into clear insights and actionable next steps.

• Strategic and outcome-focused mindset, adept at planning and executing high-impact marketing initiatives across field events.

• Excellent project management and creative problem-solving abilities, with a collaborative approach to working with diverse teams.

• Experience in partnering directly with sales leadership and account teams to co-create account plans and expedite pipeline growth.

• Self-driven, proactive, and adaptable in a dynamic environment, possessing excellent communication skills and a willingness to travel (20-25%).

🏝️ Benefits

• Pioneering Technology: At Coupa, we lead in innovation, utilizing cutting-edge technology to provide our customers with enhanced efficiency and visibility in their spending.

• Collaborative Culture: We prioritize teamwork and collaboration, fostering a culture characterized by transparency, openness, and a shared commitment to excellence.

• Global Impact: Join a company where your contributions have a global, measurable effect on our clients, the business, and one another.