Field Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement data-driven marketing initiatives designed to generate high-quality leads and enhance sales pipeline growth.

• Work closely with sales leadership to establish key targets, devise demand generation strategies, and optimize marketing campaigns to increase conversion rates.

• Utilize marketing automation tools and insights from CRM systems to monitor, analyze, and refine marketing activities, ensuring decisions are guided by ROI.

• Identify and execute Account-Based Marketing (ABM) strategies to engage high-value prospects from target lists and within Ideal Customer Profiles (ICP), while expanding presence within existing accounts.

• Collaborate with the broader marketing team (including Product Marketing Managers, Content, and Digital) to design and execute regional online and offline campaigns, as well as content syndication efforts.

• Organize and implement impactful events in your designated region, such as conferences, trade shows, workshops, user groups, roundtables, and virtual webinars, to foster brand awareness, lead generation, and customer engagement.

• Oversee event logistics, budgeting, vendor coordination, and post-event evaluation to maximize ROI and continuously refine future event strategies.

• Engage with local partners to boost brand recognition, lead generation programs, and other initiatives to deepen market penetration.

• Collaborate with Business Development Representatives (BDRs), sales teams, and account managers to ensure smooth lead capture, follow-up, and conversion after events and activities.

• Work alongside the global marketing team and your immediate peers in field marketing and demand generation on international events and webinars.

• Team up with your US marketing colleague to develop content and demand generation initiatives.

⛳️ Requirements

• A bachelor's degree in Marketing, Communications, Business, or a related discipline.

• A minimum of 4 years of B2B marketing experience, with a strong emphasis on pipeline generation, demand generation, and event marketing within the fintech, SaaS, or cloud technology sectors.

• Demonstrated success in driving measurable pipeline growth and revenue sourced from marketing efforts.

• Strong proficiency with marketing automation tools (preferably HubSpot & Pardot) and CRM systems (preferably Salesforce).

• Outstanding organizational and project management capabilities, with the ability to juggle multiple initiatives concurrently.

• Experience working in remote, agile environments with cross-functional global teams.

• Strong project management skills with the capacity to prioritize and handle various projects simultaneously.

• A creative mindset with a passion for developing innovative marketing strategies.

• A proactive approach to problem-solving and decision-making.

• Ability to thrive in a fast-paced, dynamic environment and adapt to shifting priorities.

🏝️ Benefits

• An opportunity to shape and implement regional marketing strategies that significantly contribute to pipeline generation and business growth.

• A highly visible position collaborating closely with Sales, Product Marketing, and executive stakeholders throughout the organization.

• The chance to work with talented colleagues across North America, Europe, and Asia.

• A flexible and remote-friendly work environment that emphasizes outcomes over micromanagement.

• A culture that promotes ownership, innovation, continuous learning, and entrepreneurial thinking.

• Competitive compensation, including a base salary and performance-based incentives.

• A comprehensive benefits package that includes health, vision, dental, and 401(k) benefits.