Field Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Strategically plan, coordinate, and implement field events and partner activations in Tekmetric’s key regions to enhance Strategic Alliances and Channel and Referral Partners.

• Represent Tekmetric at regional association functions, industry expos, distributor events, and gatherings of coaching organizations.

• Oversee logistics for partner-focused events, which may encompass booth setup, promotional materials, merchandise, signage, and coordination of speakers or sponsorships.

• Provide support for activations at industry events.

• Facilitate and support in-field referral efforts with partners, including partner in-field representatives, regional representatives, coaching organizations, and peer groups.

• Develop and maintain field activation kits, partner enablement resources, and co-branded materials for use by Field Channel Managers in their designated areas.

• Assist with the rollout of the Tekmetric certification program.

• Serve as a connector between the Field Channel Team, Partner Marketing, and Events Team, ensuring that feedback from the field informs program development.

• Aid in-field activation for partners, translating alliance agreements into actionable field experiences.

• Coordinate joint marketing field interactions with partners as alliance programs are activated.

• Support partner communications, schedule field visits, and track engagement activities in the field.

• Monitor the performance of field events and activations, including partner referral volume, attendance, and lead capture, and relay data back into demand generation reporting.

• Maintain a calendar of partner events and activations across all regions.

• Collaborate with Sales (AE / Field Sales POD) to manage the lead handoff process generated through field partner activations—ensuring handoff SLA and CRM tagging conventions are confirmed with Sales leadership.

⛳️ Requirements

• Minimum of 5 years of experience in field marketing, event marketing, channel marketing, or a comparable execution-oriented role.

• Experience in supporting or executing partner, channel, or trade events, ideally within a B2B, SaaS, or related industry environment.

• Excellent project management and logistics capabilities—able to manage multiple activations across various regions simultaneously without missing details.

• Comfortable traveling and representing Tekmetric in person with partners, shop owners, and industry audiences.

• Willingness to travel 30% of the time across Tekmetric’s key markets.

• Strong collaborative communication skills with the ability to work cross-functionally with Field Channel Managers, BDs, and marketing colleagues.

• Familiarity with CRM tools (e.g., HubSpot or Salesforce) for tracking field activities and lead capture.

• Bonus: Experience in the automotive aftermarket, automotive SaaS, or a related trade industry.

🏝️ Benefits

• Enjoy the flexibility of remote work.

• Competitive base salaries that reflect your value.

• Generous Paid Time Off, recognizing that you perform your best when well-rested.

• Support for every life stage—with paid maternity, parental bonding, and medical leave for you or your loved ones.

• Comprehensive health benefits, including Medical, Dental, Vision, and Prescription coverage. For employees only, we offer plans that cover 100% of premiums, and 50% of costs for families.

• Prioritizing your mental health: access free, confidential counseling through our partnership with BetterHelp.

• 401(k) Retirement Savings Plan with a 100% employer match on contributions up to 6%—ensuring your future self will be grateful.

• Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA) to maximize your financial resources.

• Life and Accidental Death & Dismemberment (AD&D) Insurance for added peace of mind.

• Wellness on your terms: receive up to $60/month towards fitness, mental health, or anything that helps you feel your best.

• After one year of employment, enjoy a $300 home office setup bonus to enhance your workspace.

• Continue to grow with support for ongoing education—showcasing our investment in your development.