Field Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the main local marketing partner for a regional group of Primrose Schools franchise locations.

• Collaborate directly with Franchise Owners to develop effective annual marketing strategies, optimize their local marketing investment, and implement initiatives that promote enrollment growth in their communities.

• Combine marketing knowledge, relationship management, and accountability to ensure Franchise Owners receive the guidance, tools, and support necessary for school growth while adhering to brand standards.

• Serve as the primary daily local marketing resource and trusted advisor for a regional portfolio of franchise schools.

• Advise Franchise Owners on the allocation of their local marketing investments across digital platforms, social media, community events, local advertising, public relations, referral generation, and grassroots outreach.

• Evaluate and approve annual and ongoing local marketing plans, ensuring that strategies are suitable for the market, effective across channels, and consistent with brand expectations.

• Monitor the pacing of marketing expenditures across assigned schools and proactively address any underinvestment or deviations from the plan before compliance issues arise.

• Provide seasonal recommendations, campaign toolkits, and educational resources that keep Franchise Owners informed, engaged, and positioned for success throughout the year.

• Ensure local marketing initiatives within the assigned portfolio comply with brand standards, franchise agreement requirements, and established marketing guidelines.

• Assess creative assets, vendor selections, and event plans submitted by Franchise Owners prior to launch, offering timely and constructive feedback.

• Recognize and escalate recurring issues, brand misuse, or compliance risks to leadership and cross-functional partners as per established protocols.

• Maintain accurate records of approvals, plan documentation, and compliance tracking in collaboration with internal operations and support teams.

• Cultivate strong, trustworthy relationships with Franchise Owners by becoming a proactive marketing partner they can rely on for guidance and support.

• Conduct regular check-ins through calls, virtual meetings, and periodic in-market visits to enhance engagement and achieve results.

• Address Franchise Owner inquiries and requests with urgency and professionalism, involving subject matter experts when specialized assistance is required.

• Collaborate with Franchise Business Consultants to enhance school performance and address business needs.

• Collect and share field feedback, local market insights, and successful practices with the broader marketing team to enhance programs and resources systemwide.

⛳️ Requirements

• Over 8 years of marketing experience, preferably in local marketing, field marketing, franchising, or a multi-location business setting.

• Strong grasp of local digital marketing channels, including paid search, paid social, local SEO, Google Business Profile, and social media strategy.

• Proven ability to establish credibility and strong working relationships with business owners, operators, or client partners.

• Exceptional communication and consultation skills, with the capability to convert marketing strategies into clear, actionable recommendations.

• Strong organizational skills capable of managing a high-volume portfolio, multiple priorities, and competing deadlines.

• Comfortable interpreting marketing performance data and utilizing insights to guide decisions and enhance outcomes.

• Self-motivated, proactive mindset with a strong sense of ownership and accountability for assigned markets and relationships.

• Willingness to travel up to 30% of the time within the designated region for school visits, owner meetings, and local events.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

🏝️ Benefits

• Health insurance

• 401(k)

• 401(k) matching

• Dental insurance