Field Marketing Manager

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Lead Neumo's nationwide event strategy encompassing Revenue Compliance, Justice, Public Administration, Payments, DMV, and Platform.

• Organize and implement large-scale conferences for government and industry, association events, and customer gatherings.

• Establish the annual event strategy and allocate marketing resources aligned with new business, renewals, and relationship objectives.

• Initiate the annual customer conference scheduled for Q2 2027, managing registration, partnerships, supplier contracts, and the overall attendee experience.

• Recruit, onboard, train, and mentor an Events Specialist.

• Manage venue selection, booth design, shipping logistics, staffing, collateral, vendor timelines, and event logistics accountability.

• Utilize stage-gated templates to manage event data and standardize event processes.

• Implement software solutions and develop AI capabilities to enhance event management workflows.

• Analyze event performance and ROI based on goals, event types, products, territories, and business units.

• Oversee and enhance a substantial national field marketing budget.

• Collaborate with Sales and Marketing Operations to monitor leads, pipeline, and closed-won revenue.

• Develop effective lead-to-opportunity conversion flows and optimize costs related to leads, opportunities, and closed-won ROI.

• Direct major event and partner marketing initiatives while standardizing event approaches across the company.

• Act as the primary escalation point for vendors and venues.

• Ensure that lead handoffs and post-event recaps are communicated to Sales.

• Collaborate with Sales Development and Inside Sales to convert booth interactions into discovery and demo calls.

• Gather requirements from sales and business units to ensure alignment with organizational and territory strategies.

• Coordinate frequently across different time zones with vendors, venues, and internal stakeholders.

⛳️ Requirements

• Minimum of 5 years of experience in field marketing, event marketing, or event management.

• Background in both strategic planning and hands-on execution.

• Experience in public sector, govtech, SaaS, or other regulated industries is highly advantageous.

• At least 2 years of experience in people management, including recruiting, hiring, onboarding, and developing team members.

• Proven experience on a team that manages over 100 events annually.

• Experience collaborating with Sales, business unit leaders, and Customer Success teams.

• Demonstrated history of managing a significant budget, tracking expenditures, forecasting costs, and proving ROI.

• Experience in establishing or scaling a flagship customer conference or similarly large-scale event is a plus.

• Proficiency in Salesforce reporting and dashboard creation.

• Project management experience with tools such as Monday.com.

• Familiarity with CRM and campaign management systems like Salesforce, HubSpot, or similar platforms.

• Strong communication skills for engaging with senior internal leadership and external government stakeholders.

• Excellent written and presentation abilities.

• Skills in vendor negotiation, contract management, and budget oversight.

• Capability to analyze costs per lead, costs per opportunity, and pipeline impact.

• Competence in hiring, training, and developing direct reports.

• Near-zero error rate in logistics management.

• Flexibility to adapt to changing priorities and last-minute adjustments.

• Willingness to travel extensively across the nation, including attending multi-day conferences, tradeshows, and customer events.

• Ability to stand for extended periods, assist with booth setup and breakdown, and lift event materials typically under 40 lbs.

• Capacity to remain seated for long durations and regularly utilize computers and office equipment.

🏝️ Benefits

• Competitive benefits and compensation package.

• Flexible remote/office-based work arrangement.

• Neumo is an Equal Opportunity Employer.