Field Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement customized field marketing initiatives that align with the overall go-to-market strategy and Central Enterprise objectives, encompassing field events, executive programs, conferences, and personalized account-specific experiences.

• Develop regional strategies that facilitate both pipeline development and deal acceleration, utilizing the appropriate mix of programs tailored to target accounts and active opportunities.

• Utilize corporate campaigns, content, and central field initiatives as they align with territory requirements, while maintaining a primary focus on regional execution.

• Act as the main marketing liaison for the Central Enterprise sales team, ensuring effective collaboration with sales leadership, account executives, and SDRs.

• Collaborate closely with sales personnel to pinpoint regional opportunities, support key accounts, and create programs that align with sales objectives and territory priorities.

• Articulate program goals, secure stakeholder buy-in, and drive engagement before and after each activation.

• Create and implement targeted campaigns that yield qualified pipeline and foster meaningful interaction within key accounts.

• Facilitate deal progress through personalized programs such as executive dinners, roundtables, hospitality events, and other small-scale experiences linked to active opportunities.

• Connect field marketing efforts to account strategy and follow-up initiatives to ensure programs contribute to measurable business results.

• Collaborate with Demand Generation, Product Marketing, Revenue Operations, Customer Marketing, and central field programs to develop integrated marketing initiatives.

• Assist in localizing messaging, activating content, and ensuring campaign execution is consistent across the region.

• Maintain robust communication across teams to ensure programs remain on schedule and aligned with business objectives.

• Assess program effectiveness using key metrics such as registrations, attendance, meetings, sourced and influenced pipeline, opportunity progression, and ROI.

• Offer insights during pipeline reviews, quarterly business reviews, and planning meetings to inform future initiatives.

• Utilize insights from previous programs to enhance targeting, execution, and follow-up over time.

• Manage program budgets, ensuring efficient resource allocation and strong returns on investment.

• Oversee vendor relationships and execution specifics related to event production, logistics, attendee experience, and follow-up.

• Keep programs organized and progressing by managing timelines, deliverables, and cross-departmental handoffs.

⛳️ Requirements

• A minimum of 5 years of experience in field or regional marketing within B2B SaaS, enterprise software, or technology sectors.

• Proven track record of designing and executing successful demand generation campaigns and field programs.

• Strong comprehension of account-based marketing and its role in supporting pipeline development and deal acceleration.

• Experience collaborating closely with sales teams and cross-functional marketing groups in a dynamic environment.

• Excellent collaboration and communication abilities, with a knack for functioning as a trusted ally to sales personnel and internal stakeholders.

• Demonstrated skill in data analysis, reporting on program effectiveness, and optimizing based on insights.

• Proficiency in marketing tools such as Salesforce, Marketo, Tableau, 6sense, and Asana.

• Strong organizational capabilities and the capacity to manage multiple priorities with a high standard of execution.

• Bachelor's degree in Marketing or a related discipline.

• Willingness to travel up to 30% of the time.

🏝️ Benefits

• Fostering a diverse and inclusive workplace.

• Equal opportunity employer.