Field Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement field marketing initiatives throughout North America, which include executive dinners, roundtables, regional events, customer meetups, webinars, workshops, roadshows, and virtual experiences.

• Create account-based marketing strategies that align with key enterprise accounts, expansion opportunities, and priority regions.

• Collaborate with the Sales team to pinpoint target accounts, compile invite lists, and develop programs that fast-track active opportunities.

• Work in close partnership with Customer Success to orchestrate customer marketing events that foster expansion, advocacy, and executive involvement.

• Organize and manage partner marketing efforts with cloud providers, technology partners, GSIs, and regional collaborators.

• Develop comprehensive campaigns for each field program, encompassing pre-event outreach, digital promotion, follow-up, and nurturing activities.

• Oversee the regional field marketing calendar, ensuring alignment with product launches, sales objectives, and partner initiatives.

• Evaluate pipeline sourced, pipeline influenced, opportunity acceleration, customer engagement, and overall program ROI.

• Coordinate event vendors, sponsorships, budgets, logistics, and execution from initial concept through follow-up.

• Create repeatable playbooks that facilitate the scaling of successful field programs across various regions and audiences.

⛳️ Requirements

• Minimum of 5 years in B2B SaaS field marketing, ABM, or event marketing roles.

• Demonstrated success in generating measurable pipeline through field initiatives.

• Solid experience working closely with enterprise sales teams.

• Proven track record in creating account-based marketing campaigns.

• Background in planning executive-level customer events.

• Experience collaborating with technology partners or channel organizations.

• Strong project management and organizational capabilities.

• Proficient in measuring attribution, pipeline influence, and program ROI.

• Exceptional written and verbal communication abilities.

• Comfortable operating in a dynamic, high-growth environment.

🏝️ Benefits

• Remote-first culture with the potential for company-wide in-person gatherings.

• Home office allowance for remote employees.

• Meaningful equity participation.

• Comprehensive health, vision, and dental benefits - dependent on country.

• Generous paid time off and holidays.

• 401k matching program (for US employees only).

• A culture that fosters respect, with a "no punks, no jerks" policy.

• Opportunities for growth and advancement within the company.