Field Marketing Manager

This is a fully remote position, open to applicants in Kentucky.

📋 Description

• Assists the Marketing Team in implementing essential strategies that enhance profitable topline sales for restaurants and foster brand relevance within the market.

• Oversees all media plans for both System (Corporate and Franchise) and manages Local Marketing Budgets to achieve targeted Same Store Sales (SSS) objectives, with a strong focus on profitability.

• Collaborates closely with the media agency to set clear guidelines, timelines, and creative variations needed for both Corporate and Franchise media initiatives.

• Acts as the primary marketing contact for all Corporate and Franchise Operators.

• Efficiently manages creative requests, ideas, and feedback, while ensuring excellent field relations and support.

• Serves as the main point of contact for marketing vendors, including but not limited to POP and Media Agencies.

• Represents marketing in cross-functional Project Teams, aiding in the execution of all tests, special projects, and promotional launches.

• Responsible for keeping ship lists, store location lists, and reviews management tools current and up-to-date.

• Supports the Digital Team with CRM platforms, encompassing websites, SMS, e-clubs, and app-based loyalty programs.

• Assists with Administrative Duties such as managing budgets, preparing agendas, taking notes, tracking action items for meetings, and submitting requests through a project management platform.

• Keeps track of project status and associated activities via a project management platform.

• Directs New Restaurant Marketing Plans and provides assistance with all marketing-related functions related to openings.

• Manages Local Restaurant Marketing plans and the accompanying support materials.

⛳️ Requirements

• Bachelor’s Degree in Marketing or a related field.

• At least 5 years of experience in franchise restaurant marketing.

• Exceptional project management, communication, and organizational skills.

• Demonstrated ability to manage time efficiently and work independently.

• Proficient in Microsoft Word, Excel, Outlook, PowerPoint, Asana, and Adobe Acrobat.

• Knowledge of the Franchise Business is an advantage.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and advancement.

• Comprehensive health and wellness benefits.

• Flexible work environment.