Field Marketing Manager

This is a fully remote position, open to applicants in Arizona.

📋 Description

• Leading the Field Marketing Team: Providing leadership and scheduling direction to a team of brand ambassadors and field marketing specialists at the state level, while actively collaborating across departments to ensure a unified approach to market strategies.

• Account Onboarding & Relationship Management: Spearheading the onboarding process for new retail accounts while fostering and maintaining relationships with store management, buyers, and budtenders to ensure account satisfaction and ongoing brand engagement.

• Budtender Training & Incentives: Conducting regular training sessions for budtenders to equip retail staff with comprehensive knowledge of Fernway products, promotions, and brand narrative. Supporting incentive programs to motivate and engage store teams in promoting and selling Fernway products.

• In-Store Execution & Compliance: Ensuring flawless execution of in-store marketing strategies to sustain brand visibility across all accounts. Upholding compliance with local, state, and federal cannabis regulations in all in-store and event marketing activities.

• Supporting Sales Initiatives and Product Launches: Working closely with the sales team to meet sales goals, managing the order and distribution of sales support materials, and maintaining clear communication on a daily basis.

• Organizing and Participating in Events: Taking the lead in organizing trade shows, expos, and community events to enhance brand visibility and promote community engagement.

• Conducting Market Research and Analysis: Analyzing local and regional markets to gain insights into customer demographics, competition, and trends. Identifying new market opportunities while navigating the regulatory landscape of the cannabis industry.

• Overseeing Marketing Budgets: Effectively managing the marketing budget, ensuring that resource allocation aligns with company objectives and marketing strategies.

⛳️ Requirements

• Must be 21+ and provide valid identification.

• Must pass a background check in accordance with all applicable federal and state laws.

• 4+ years of management experience overseeing projects and teams.

• 4+ years of experience in event planning, trade marketing, and branding.

• Strong time-management skills and attention to detail are essential.

• A highly approachable and friendly personality.

• Experience in social media and content creation.

• Willingness to travel reliably 50% of the time to retail partners, events, and activations.

• Ability to lift over 40 lbs.

• Experience with CRM platforms, such as Hubspot, is a plus.

• Familiarity with Canva and/or Adobe Creative Suite is a plus.

🏝️ Benefits

• Generous annual leave: 13 paid holidays and up to 3 weeks PTO (available to both hourly and salaried staff).

• Comprehensive health coverage: company-sponsored health, dental, and vision insurance.

• Extra benefits: PSL, FSA, life insurance, 401(k) with match, discounted pet insurance, and gym membership.

• Exclusive membership to the Fernway Secret Shopper Program.