Field Marketing Manager

This is a fully remote position, open to applicants in Illinois, +2 more states.

📋 Description

• Develop quarterly marketing strategies that drive demand and enhance funnel velocity in the designated territory, utilizing insights from the local sales team, sales directors, and channel managers.

• Maintain ongoing engagement with sales teams to coordinate, communicate, and maximize the effectiveness of marketing initiatives.

• Research, design, and manage regional and partner events that captivate and engage potential customers, overseeing everything from planning and logistics to post-event follow-up, with an emphasis on content creation and delivery.

• Establish a formal process to gather, share, evaluate, and prioritize insights with the corporate marketing team, aimed at refining messaging, programs, and tactics.

• Partner with leading channel partners to create programs that generate new opportunities within their customer base.

• Assess and negotiate with vendors, including venues and direct mail providers, while actively managing vendor relationships as assigned.

• Oversee and balance the field and partner marketing budgets assigned to you; assess outcomes against objectives and apply insights to drive continuous improvement.

⛳️ Requirements

• 5-7 years of demonstrated experience in B2B field or partner marketing.

• Proficiency in utilizing marketing automation tools, project management software, and Salesforce for campaign building and performance tracking.

• Familiarity with the B2B marketplace, channel partner ecosystems, and field marketing methodologies.

• Strong analytical abilities; capable of measuring program effectiveness and deriving actionable insights.

• Proven track record of establishing effective working relationships with sales leaders and team members.

• Comprehensive understanding of the marketing/sales funnel and strategies to meet opportunity targets.

• Bachelor’s degree in Marketing, Business, English, or Communications.

🏝️ Benefits

• Equity for all employees.

• Flexible time off and paid volunteer days.

• 401k matching program.

• Training and career development opportunities.

• Comprehensive private benefits package including medical, mental health, dental, disability, life and AD&D, along with value-added services.

• Extensive Employee Assistance Program (EAP) offering mental health services.

• Fertility assistance and paid parental leave.