Field Marketing Coordinator

This is a fully remote position, open to applicants in Texas.

📋 Description

• Engage with the 21+ consumer demographic to bring BeatBox to life in your market!

• Cultivate a local network while integrating national strategies and philosophies in the field.

• Convert national programs into effective local activations via product sampling, event partnerships, and on-premise initiatives.

• Recruit, train, and manage a field marketing team of brand representatives to carry out on-premise and off-premise activations, local events, influencer/VIP support, product launches, and various field marketing activities.

• Collaborate with Sales and Trade Marketing teams to bolster activations, merchandising, and sales initiatives in your region.

• Engage in national events alongside other Field Marketing Specialists/Brand Representatives across regional territories.

• Establish relationships with on-premise and off-premise managers, as well as wholesale sales and marketing departments.

• Conduct ride-alongs with distributors to assist with sales support.

• Ensure proper management of storage facilities, infrastructure, product inventory, promotional items, and any additional marketing materials assigned to your region.

• Identify local event opportunities that require sampling activations.

• Recognize Beatbox influencers and partnership opportunities to bolster your local market.

• Create social media content suitable for local campaigns.

• Maintain a strong focus on the home market while co-managing events as needed.

• Build a Brand Engagement Activation Team in home markets, including demos, scheduling, and store visits.

• Oversee national and regional festivals from start to finish, working closely with BeatBox Field Events Managers and utilizing a master festival checklist.

• Schedule weekly 15-minute check-ins with the internal team 8-10 weeks prior to the festival to ensure progress is on track.

• Serve as the on-site manager for festivals (travel required) to ensure end-to-end execution.

• Plan and implement activations while coordinating logistics for personnel and point-of-sale materials.

• Complete festival recaps and arrange post-festival calls to review outcomes with wholesalers, SEM, and RD.

• Provide social and digital training to the Field Marketing Specialist team.

⛳️ Requirements

• Minimum of 2 years of field marketing experience in beverage, CPG, clothing, lifestyle, or health and beauty sectors.

• At least 1 year of experience in a leadership or management role focused on achieving shared goals in a brand sampling environment, motivating brand ambassadors toward success.

• Familiarity with wholesalers, particularly prior experience with Dallas distributor Ben E. Keith or surrounding Texas distributors.

• Proven success in developing collaborative projects from concept to execution.

• Strong marketing communication skills with an emphasis on forging strategic partnerships.

• Experience with alcoholic beverages is an advantage!

🏝️ Benefits

• Comprehensive health benefits including Medical, Dental, Vision, Wellness, and Tax-Advantaged Savings and Spending Accounts.

• Life Insurance and Disability Income Protection.

• Generous Parental Leave and FMLA policies.

• 401(k) Retirement Savings options with company matching contributions.

• Opportunity to work in a dynamic environment within a company of owners.

• Complimentary Beer!