Field Marketing

This is a fully remote position, open to applicants in Illinois, +1 more state.

📋 Description

• Take charge of field marketing for the Central region. Lead the comprehensive strategy, implementation, and assessment of all field initiatives in collaboration with the Enterprise and Mid-Market sales teams within your territory.

• Execute an account-based approach. Collaborate with sales to establish target account lists, prioritizing investment areas, and design programs that enhance focus on the most critical accounts.

• Establish the regional calendar. Determine and prioritize cities, accounts, and formats that will significantly impact pipeline growth and deal acceleration in your area.

• Drive quantifiable pipeline results. Manage pipeline objectives linked to field marketing in your region, and create pre-event, day-of, and post-event strategies that optimize the conversion from registration to attendance and ensure effective sales follow-up on your target account list.

• Collaborate closely with sales. Work in tandem with Account Executives, Sales Development Representatives, and sales leadership in your territory to develop programs, targeted lists, and convert engagement into closed revenue.

• Oversee operations. Handle venues, speakers, sponsorships, vendors, and budgets from start to finish.

• Be present where it matters. Travel to events, manage them on-site, make real-time decisions, and represent Factory in interactions with customers and prospects.

• Relay regional insights back to the team. Provide feedback from your area to shape campaign strategies, messaging, and product positioning within the wider marketing organization.

• Develop scalable playbooks. Create replicable systems for field programs that can be adopted across various regions and segments as Factory expands.

• Advocate for the Factory mission. Ensure that every program embodies the clarity, vision, and ambition driving Factory's goal of bringing autonomy to software engineering.

⛳️ Requirements

• Experience in a high-growth startup or rapidly expanding public technology firm is essential.

• A demonstrated history of generating pipeline through field programs that support **Enterprise and Mid-Market** sales.

• **Hands-on ABM experience.** You have developed and implemented account-based field programs, are adept at utilizing intent data to prioritize accounts, and understand how to align field tactics with a named-account strategy.

• A proactive mindset. You are ambitious, self-driven, creative, and thrive in fast-paced, uncertain environments. You don’t wait for instructions—you identify gaps, formulate plans, and execute them.

• Excellent project management skills, capable of managing multiple programs, cities, and stakeholders concurrently.

• A strong passion for developers, autonomy, and influencing how a new category is perceived and embraced.

• Familiarity with the contemporary event and marketing technology stack (Salesforce, HubSpot, Luma).

• An authentic curiosity for AI. You are not just using AI tools sporadically; you are reshaping your workflow around them. This enhances your speed, sharpness, and productivity, and you bring that enthusiasm to your preparation, communication, and execution.

🏝️ Benefits

• Not specified