Field Marketer

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Identify and prioritize events. **Conduct research, assess, and recommend tradeshows, conferences, and industry events that align with our Ideal Customer Profile (ICP) and revenue objectives. Maintain a rolling 12-month event calendar.

• Negotiate and finalize contracts. **Cultivate relationships with event organizers, vendors, and venues. Negotiate sponsorships, booth space, speaking opportunities, and additional services to maximize budget efficiency.

• Plan and implement from start to finish. **Oversee all aspects, including booth design and shipping, promotional items, marketing materials, lead capture methods, badge scanners, audiovisual needs, catering, hotel arrangements, and travel logistics for the team.

• Act as the on-site representative. **Attend all events in person. Set up and dismantle booths, troubleshoot issues in real-time, and ensure our presence is polished from beginning to end.

• Prepare the team. **Inform participating team members about objectives, key talking points, target accounts, and logistics. Ensure everyone is clear on where to be, when, and their responsibilities.

• Collaborate with sales to drive pipeline. **Work alongside sales to schedule pre-show meetings, host dinners and customer events on-site, and ensure that every lead is captured, qualified, and promptly followed up on.

• Manage pre- and post-event campaigns. **Collaborate with marketing on email outreach, landing page creation, paid promotions, and social media efforts to boost booth traffic and meeting bookings prior to the event.

• Oversee the budget. **Manage event expenditures throughout the entire calendar. Monitor costs, forecast accurately, identify risks early, and make informed trade-off decisions as priorities change.

• Establish KPIs and report on outcomes. **Define clear KPIs for each event (leads, meetings, pipeline, ROI) and generate comprehensive post-event reports detailing successes, areas for improvement, and strategies for future events.

⛳️ Requirements

• 1 to 4 years of experience in event marketing, field marketing, or event coordination, preferably in B2B or technology sectors.

• A proven history of executing events from beginning to end, even at smaller scales. You can provide examples of events you have organized and their outcomes.

• Experience in managing an events budget. You understand how to forecast, monitor spending, and make trade-offs to enhance ROI.

• Proficiency in defining KPIs and creating reports that link event activities to pipeline and revenue.

• **Genuine interest in AI and its application for increased efficiency. **You can present specific projects, tools, or processes where you have utilized AI to automate or enhance your work as an events marketer (e.g., research, vendor outreach, post-event analysis, content generation, lead enrichment, etc.). This is essential, not optional.

• Basic familiarity with HubSpot on the CRM side; we will handle the rest.

• Strong project management abilities. You effectively manage timelines, budgets, vendors, and numerous moving components without oversight.

• Comfortable negotiating with vendors and event organizers to achieve the best possible terms.

• Exceptional communication skills, both written and verbal. You can effectively engage a team, brief executives, and interact with prospects on the show floor with equal proficiency.

• Composed under pressure. Events can present challenges; you excel in problem-solving on the spot.

• Willingness and ability to travel 30 to 50% during peak event seasons across North America, with potential travel to Europe as we expand.

🏝️ Benefits

• Competitive salary

• Performance-based bonuses

• Software for upskilling and productivity

• Paid time off

• Health insurance

• High autonomy with minimal bureaucracy

• Fast-track opportunities for leadership for top performers

• Direct access to the founding team

• High visibility, autonomy, and ownership