Field and Events Marketer

This is a fully remote position, open to applicants in Canada.

📋 Description

• Identify and prioritize events. Conduct research, assess, and suggest tradeshows, conferences, and industry gatherings that align with our Ideal Customer Profile (ICP) and revenue objectives. Manage an ongoing 12-month event schedule.

• Negotiate and finalize contracts. Cultivate relationships with event organizers, vendors, and venues. Negotiate sponsorships, booth space, speaking opportunities, and additional services to maximize budget efficiency.

• Plan and oversee the entire process. Take charge of every aspect, including booth design and logistics, promotional items, collateral, lead capture systems, badge scanners, audiovisual needs, catering, hotel accommodations, and travel arrangements for the team.

• Serve as the on-site liaison. Attend every event in person. Set up and dismantle booths, troubleshoot issues in real time, and ensure our presence is polished from beginning to end.

• Prepare the team. Brief team members attending on goals, key talking points, target accounts, and logistics. Ensure everyone is informed about their roles, locations, and schedules.

• Collaborate with sales to enhance pipeline. Work alongside sales to schedule pre-show meetings, organize dinners and customer events on-site, and ensure every lead is captured, qualified, and promptly followed up on.

• Execute pre- and post-event marketing campaigns. Collaborate with marketing on email outreach, landing pages, paid advertising, and social media to boost booth traffic and meeting appointments ahead of the event.

• Manage the budget. Oversee event expenditures throughout the calendar year. Monitor costs, provide accurate forecasts, identify risks early, and make smart trade-offs when priorities change.

• Establish KPIs and report outcomes. Define clear KPIs for each event (leads, meetings, pipeline, ROI) and create comprehensive post-event reports that analyze what succeeded, what didn’t, and how to enhance future events.

⛳️ Requirements

• 1 to 4 years of experience in event marketing, field marketing, or event coordination, preferably in a B2B or technology context.

• Proven experience in managing events from start to finish, even on a smaller scale. You can provide examples of shows you organized and the outcomes achieved.

• Experience in handling an events budget. You possess the skills to forecast, monitor expenditures, and make trade-offs to optimize ROI.

• Proficient in defining KPIs and generating reports that link event activities to pipeline and revenue.

• Passionate about AI and leveraging it to enhance efficiency. You can demonstrate specific projects, tools, or workflows where you've utilized AI to streamline or enhance your work as an events marketer (e.g., research, vendor outreach, post-event analysis, content creation, lead enrichment).

• Basic familiarity with HubSpot on the CRM side; we will manage the remainder.

• Strong project management skills. You efficiently track timelines, budgets, vendors, and multiple moving parts without oversight.

• Comfortable negotiating with vendors and event organizers to secure advantageous terms.

• Exceptional communicator, both written and verbal. You can energize a team, brief executives, and engage prospects on the show floor with equal effectiveness.

• Composed under pressure. You can solve problems on the fly during events when challenges arise.

• Willing and able to travel 30 to 50% during peak event seasons throughout North America, with potential travel to Europe as we expand.

🏝️ Benefits

• Competitive salary

• Performance-based bonuses

• Software for Upskilling & Productivity

• Paid Time Off

• High autonomy, low bureaucracy

• Fast-track to leadership for high performers

• Direct access to founding team

• High visibility, autonomy, and ownership