Field and Event Marketing Lead

This is a fully remote position, open to applicants in California.

📋 Description

• Take ownership and implement Pano’s field marketing calendar — including trade shows, industry conferences, regional events, and proprietary Pano experiences — managing the process from strategy development to logistics and post-event follow-up.

• Collaborate with Sales to enhance the pipeline through field programs — coordinating on target accounts, pre-event engagement, and post-event actions to convert attendance into pipeline opportunities.

• Develop and oversee Customer Advisory Boards (CABs) and community initiatives that strengthen connections with key customers, provide product insights, and cultivate advocates.

• Organize and create executive and customer-oriented experiences — such as roundtables, hosted dinners, and community gatherings — that expedite deals and grow existing accounts.

• Take charge of field marketing performance measurement: establish objectives, track ROI, and present reports on event-sourced and event-influenced pipeline to marketing and sales leadership.

• Oversee event vendors, agencies, and budgets to ensure timely delivery of high-quality experiences; create scalable playbooks that evolve with the business.

⛳️ Requirements

• 5–8 years of experience in field marketing, event marketing, or demand generation, preferably within a high-growth B2B tech or SaaS environment.

• Demonstrated success in planning and executing field programs — including events, conferences, or proprietary experiences — that generate pipeline and impact revenue.

• Experience in managing Customer Advisory Boards (CABs), customer roundtables, or other structured community programs.

• Strong project management capabilities — adept at balancing multiple events and programs concurrently with keen attention to detail and a commitment to follow-through.

• Collaborative partner with Sales and Customer Success — skilled in aligning field programs with revenue objectives and communicating impact in business-relevant terms.

• Familiarity with marketing and CRM tools (e.g., HubSpot, Salesforce) for tracking event attribution and reporting on field marketing’s contribution to the pipeline.

🏝️ Benefits

• Comprehensive medical, dental, and vision coverage.

• Matching 401(k) plan.

• Flexible paid time off.

• Eligibility for stock options.