Fashion Account Director

📋 Description

• Implement AI technologies to enhance and streamline business operations.

• Utilize and maximize Power Digital's Nova ecosystem in relation to your department.

• Conduct quarterly Power Circuit reviews to identify growth limitations across Business, Audience, Product, Messaging, Channels, and Measurement, with a keen focus on creative performance and retention trends.

• Maintain a strong grasp of fundamental fashion business principles, including pricing strategy, merchandising, and multi-channel distribution (DTC, wholesale, retail, marketplaces, etc.).

• Manage the senior client relationship; QBRs should link creative and campaign decisions to business outcomes.

• Coordinate efforts among paid search, paid social, influencer, SEO, email, and creative teams — recognizing that these functions are more interdependent in fashion than in most other sectors.

• Advise on customer retention strategies: repeat purchase rate, LTV by acquisition cohort, and loyalty mechanics.

• Oversee retention and expansion efforts; lead renewals; increase MRR.

• Develop multi-layered relationships with various client contacts to mitigate the risk of account disruption from a single point of contact's departure.

• Work daily in Iris and Nova; identify and address issues before clients become aware of them.

• Mentor and provide direct feedback to analysts and specialists.

• Maintain a Pulse cadence of 100%.

⛳️ Requirements

• 6+ years of experience in fashion or apparel marketing, either on the agency or brand side.

• Comprehends the interaction between creative strategy and media strategy — and has a perspective on which should take precedence and why.

• Proficient in the influencer and UGC ecosystem: adept at briefing, assessing, and scaling it without compromising brand integrity.

• Comfortable with DTC-first brands and knowledgeable about the economics: CAC, LTV, repeat rate, and margin by channel.

• Experience with Meta-heavy media mixes and the related measurement challenges — incrementality testing, creative fatigue, audience saturation.

• Familiarity with brands that operate seasonally and knows how to devise strategies that accommodate this factor.

• Proven track record of retaining and expanding accounts.

🏝️ Benefits

• Competitive base salary along with commission opportunities.

• Comprehensive Medical, Dental, and Vision insurance plans with up to 100% employer contribution towards employee monthly premiums.

• 401(k) plan with a 4% employer contribution match.

• Unlimited Time Off available from day one.

• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) for philanthropic activities.

• Fully flexible work environment: full-remote, in-office, or hybrid options available.

• A one-time $100 USD Work From Home (WFH) stipend automatically included in your first paycheck.

• Access to an Employee Assistance Program (EAP).

• 12 observed United States national holidays plus 2 mental health recharge days each year.

• Unlimited opportunities for advancement and leadership within a rapidly expanding firm.

• Continuous employee development programs for personal and professional growth (Hedgehog and Vital 5s).

• Quarterly awards that include prize money and recognition for exceptional performance.

• Opportunities to participate in company DEI initiatives.