Facebook Ads Specialist

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Create and implement comprehensive Facebook Ads strategies for a varied portfolio of US clients, encompassing initial research and audience targeting to full-funnel campaign execution.

• Execute a high-velocity, systematic testing roadmap across creative content, copy, and landing pages to continually enhance performance and discover new growth avenues.

• Move beyond basic reporting; analyze campaign performance, pinpoint key insights, and convey results and strategic recommendations clearly to clients and internal teams.

• Assume responsibility for client advertising budgets, ensuring effective allocation, precise forecasting, and delivering a robust return on investment (ROAS).

• Act as a primary contact for your accounts, expertly guiding internal and external stakeholders, comprehending clients' business objectives, and fostering trust through outstanding results and communication.

• Oversee campaigns tailored for various objectives—from lead generation and engagement to direct sales—and guarantee that the tracking infrastructure (Pixels, GA4) is impeccable.

• Serve as our in-house authority on paid social, keeping the team and clients updated on the latest trends, platform changes, and strategies to maintain a competitive advantage.

• Assess and enhance paid marketing initiatives using vendor-specific dashboards, Google Analytics, and marketing analytics reports.

• Operate independently using the company’s project management tool to track tasks, adhere to deadlines, and ensure a seamless workflow.

• Interact with clients via the company dashboard, respond to their content-related inquiries, and integrate feedback.

⛳️ Requirements

• Minimum of 3 years of practical experience managing performance-driven Facebook Ads campaigns, with a proven history of generating leads and sales.

• Candidates must possess strong conversational English and exceptional written communication skills.

• Must be based in Latin America.

• Multi-Industry & Budget Management Expertise: Demonstrated capability to handle multiple client accounts across various industries while effectively managing substantial marketing budgets.

• Advanced Technical Skills: Proficient in setting up and troubleshooting Facebook Pixel, conversion events, and utilizing Google Analytics for attribution and analysis.

• Exceptional Time Management & Organizational Skills: A strong drive to manage projects, meet deadlines, and handle a high volume of tasks with accuracy and independence.

• Significant Plus (Bonus Points): Over 1 year of experience in a client-facing role.

• More than 1 year of experience working in an agency environment.

🏝️ Benefits

• Work remotely from any location within Latin America.

• A Culture of Ownership & Ambition: Be part of a transparent, close-knit team where you'll have genuine, hands-on ownership of your projects from day one.

• This is not just another job. You'll contribute to a product trusted by over 30,000 marketing agencies globally and drive transformative growth for exciting US brands.

• Experience a fast-paced environment with ample opportunities for professional advancement.

• Your growth is directly tied to our growth.

• Competitive compensation and an engaging growth plan linked to your performance.