External Communications Executive

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Oversee the management of outgoing email campaigns, broadcasts, delivery emails, announcements, event communications, and promotional emails utilizing KEAP and GoHighLevel.

• Keep the monthly email marketing and communications calendar updated and organized.

• Prepare, construct, format, schedule, and disseminate email campaigns.

• Upload and format text, images, links, calls to action, and other elements of the campaign.

• Develop, test, and sustain basic email automations for events, registrations, campaigns, product delivery, and audience journeys.

• Manage CRM contacts, tags, lists, segments, opt-ins, and opt-outs.

• Analyze email campaign performance metrics such as open rates, click-through rates, engagement, deliverability, and other relevant statistics.

• Enhance open rates, click-through rates, audience engagement, and overall campaign performance.

• Schedule emails for sponsors and partners according to agreed timelines.

• Conduct quality checks on links, formatting, spelling, branding, imagery, and overall accuracy.

• Maintain a well-organized repository of email templates, automations, segments, campaigns, and assets.

• Identify and escalate any issues related to campaigns, CRM, deliverability, or audience engagement.

• Learn and apply the client’s brand identity, tone of voice, audience, messaging, positioning, and content style.

• Keep social media content calendars up to date and schedule content across relevant platforms.

• Manage external social media campaigns and investigate trends, hashtags, conversations, and content opportunities.

• Repurpose both long-form and short-form content into posts, stories, reels, clips, and other formats.

• Create branded graphics and campaign materials.

• Capture behind-the-scenes content as required.

• Coordinate video and podcast assets, including files, thumbnails, uploads, and scheduling.

• Monitor and respond to routine comments, messages, and audience engagement; escalate sensitive issues as needed.

• Track social media performance and provide insights for monthly reports.

• Develop digital guides, short-form reels, social video content, promotional imagery, and campaign assets.

• Support and oversee podcast content creation.

• Coordinate content for active external marketing and social campaigns.

• Utilize the client’s trained AI tools for content and image creation while ensuring accuracy and brand consistency.

• Collaborate with events and advertising teams on promotions, campaigns, launches, and events.

• Ensure communication strategies are aligned across email, social media, paid advertising, events, and other channels.

⛳️ Requirements

• Prior hands-on experience in managing email marketing or CRM platforms.

• Practical experience with KEAP and GoHighLevel is crucial.

• Familiarity with CRM tagging, segmentation, lists, opt-ins, opt-outs, and contact management.

• Knowledge of open rates, click-through rates, email engagement, and deliverability metrics.

• Experience in distinguishing between engaged and unengaged contacts.

• Understanding of how segmentation and tagging can minimize unnecessary email volume and enhance campaign performance.

• Experience in scheduling and coordinating social media content across various platforms.

• Insight into strong versus weak digital content.

• Excellent written communication skills.

• Strong attention to detail.

• Confidence in reviewing spelling, formatting, branding, links, and overall accuracy.

• Basic skills in content creation and graphic design.

• Comfort in utilizing AI-assisted content and image creation tools.

• Strong organizational skills and the ability to manage multiple campaigns and deadlines concurrently.

• Ability to work collaboratively across different teams while taking ownership of assigned responsibilities.

• Proactive approach to enhancing communication effectiveness and audience engagement.

• Experience with Canva and/or Adobe Photoshop is a plus.

🏝️ Benefits

• Comprehensive health and wellness programs.

• Opportunities for professional development and growth.

• Flexible working hours and remote work options.

• Collaborative and inclusive workplace culture.