Experiential Marketing Coordinator

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Assist in the implementation of regional event initiatives (tradeshows, happy hours, executive summits) and virtual gatherings (webinars, roundtables) to attract attention and enhance audience engagement.

• Oversee logistical details for events across both physical and digital platforms. For in-person events, manage vendor interactions, venue arrangements, and onsite execution. For virtual events, set up platforms, coordinate technical rehearsals, and handle live digital production.

• Propel pre-event marketing campaigns. Collaborate with Growth Marketing, Design, and Sales teams to create high-conversion landing pages, craft engaging email invitations, develop outreach kits, and target specific audience segments to optimize registration and attendance.

• Serve as the key contact for event data. Work closely with Marketing Operations to ensure timely lead entry, prompt lead routing to Sales/BD, and support the monitoring of post-event follow-ups and pipeline impact.

• Manage event calendars and project timelines, monitor budget expenditures and invoice processing, and compile metrics to report on ROI and program effectiveness utilizing Salesforce and team dashboards.

• Collaborate effectively with Growth Marketing, Sales, and Business Development teams to align on event strategies, targeted account lists, and multi-channel campaign support.

• Discover opportunities to enhance efficiency in manual event processes by utilizing AI tools and automated workflows.

⛳️ Requirements

• A minimum of 2 years of experience in event coordination, field marketing, or marketing support roles (experience in B2B SaaS or fintech is advantageous).

• Outstanding project management and organizational abilities with a keen attention to detail and capability to handle multiple event schedules concurrently.

• Proactive problem solver who excels in dynamic environments and enjoys managing event logistics from start to finish.

• Excellent interpersonal and written communication skills with a customer-service orientation when engaging with internal stakeholders and external vendors.

• Familiarity with marketing tools and software including Salesforce, Marketo, Google Workspace, Asana, and Zoom.

• Openness to occasional travel for domestic event coordination and on-site support.

🏝️ Benefits

• Competitive compensation

• Paid time off

• Opportunities for career advancement and skill enhancement in field and experiential marketing