Events Specialist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Establish a robust and consistent presence at industry conferences and tradeshows to enhance lead generation, customer interaction, and brand visibility.

• Oversee the complete execution of a series of tradeshows, ensuring that events are meticulously planned and professionally managed.

• Facilitate ongoing enhancement by monitoring event performance and providing insights that guide future planning.

• Organize and implement Jane’s participation in approximately 30 industry conferences and tradeshows annually.

• Manage Jane’s exhibitor setup, which includes booth installation, staffing coordination, preparation of assets and promotional items, product demonstrations, and onsite customer engagement.

• Collaborate with Marketing, Support, Engagement, and Partnerships teams to align on event objectives, messaging, staffing requirements, and budgets, while keeping track of expenditures and maintaining accurate records.

• Oversee event materials such as booths, signage, printed materials, promotional items, demo equipment, and lead capture tools, ensuring inventories and shipment tracking are current.

• Coordinate logistics with vendors, venues, and shipping partners to guarantee timely delivery of materials and smooth event operations.

• Develop and maintain effective planning tools, including event calendars, timelines, run sheets, packing lists, checklists, and budget trackers.

• Monitor event performance metrics such as leads captured, attendee engagement, cost per lead, and budget versus actuals, while facilitating prompt lead handoff and post-event reconciliation.

• Document insights and lessons learned after each event, collaborating closely with the Senior Manager, Event Marketing, and cross-functional teams to foster continuous improvement.

• Enhance event operations by sharing templates, streamlining processes, and utilizing AI or automation tools when beneficial.

⛳️ Requirements

• Practical experience in managing a company's exhibitor presence at industry tradeshows and conferences, including logistics and onsite execution.

• Proven experience in supporting or executing a high volume of industry tradeshows (15+ per year), often handling multiple events simultaneously.

• Exceptional organizational skills with the capability to manage timelines, assets, and details across various tradeshows.

• Experience in tracking tradeshow budgets, liaising with vendors, and assisting with invoice tracking and post-event reconciliation.

• Understanding of tradeshow performance metrics such as leads captured, attendee engagement, cost per lead, and ROI.

• Strong written and verbal communication skills, with the ability to work independently while staying aligned with team members and cross-functional partners.

🏝️ Benefits

• Comprehensive benefits package