Events Marketing Manager – New Verticals

This is a fully remote position, open to applicants in New York.

📋 Description

• Take ownership of the comprehensive events calendar for our New Verticals business: implement 2-3 major industry events and assist with 3-5 smaller sales team events per vertical annually — overseeing sponsorship negotiations, securing speaking opportunities, supporting sales enablement, executing on-site logistics, and conducting post-event follow-ups.

• Empower the New Verticals sales team to optimize their participation in 3-5 smaller industry events per vertical each year — create pre-event briefings, target account lists, and talking points to ensure every representative is well-prepared; organize and carry out 10–12 person executive dinners linked to significant events to strengthen partner relationships.

• Develop and implement our events playbook for New Verticals, including run-of-show templates, budget tracking, attendee management, and measurement frameworks to ensure robust execution becomes repeatable and scalable.

• Identify target audience segments for each event format, pinpointing the appropriate decision-makers at each prospect, establishing attendance criteria, and utilizing post-event data to continually refine targeting.

• Collaborate with the revenue team to establish target account lists for events and guarantee follow-through from the revenue team after events.

• Manage the events budget meticulously, tracking actuals against forecasts, highlighting trade-offs, and optimizing for impact per dollar concerning pipeline generation.

• Assess event effectiveness — attendance, pipeline generated, partner satisfaction — and communicate results to stakeholders across functions.

• Analyze third-party event sponsorships and partner-hosted events as co-marketing opportunities for Flex.

• Work with the broader Partner Marketing team on integrated pre/post-event programs and co-marketing initiatives.

⛳️ Requirements

• 3-5 years of experience in B2B event marketing, field marketing, or demand generation, with a background in creating both brand presence at large industry conferences and innovative marketing activations to drive pipeline, as well as hosting intimate executive events.

• Proficient in budget management — comfortable managing a P&L for events and making informed trade-offs.

• Proven experience linking event investment to pipeline and revenue results. You can substantiate the question “was it worth it?” for any stakeholder with data.

• Familiarity with Salesforce and HubSpot for tracking campaigns, managing attendee lists, and executing post-event follow-up sequences and workflows.

• A builder's mindset. You have established events programs at early-stage companies or within new functions and can operate without a fully developed playbook.

• A successful history of managing high-touch executive events from start to finish: venue selection, speaker coordination, agenda setting, logistics, and measurement.

• Eager and experienced in utilizing AI thoughtfully and strategically in your daily tasks.

🏝️ Benefits

• Competitive medical, dental, and vision coverage.

• Company equity opportunities.

• 401(k) plan with company matching.

• Unlimited paid time off plus 13 company-paid holidays.

• Parental leave benefits.

• Complimentary Flex subscription.