Events & Field Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee comprehensive operational coordination for significant external sponsorships and industry trade shows.

• Handle vendor communications, booth design, graphic specifications, compliance logistics, and the sourcing and distribution of promotional items.

• Manage event budgets and engage in negotiations with vendors.

• Create and produce invitations, landing pages, promotional emails, social media posts, on-site materials, and follow-up sequences after events.

• Generate post-event recap materials, which include summary emails, LinkedIn posts, highlight videos, and relevant case studies.

• Develop cross-departmental service level agreements (SLAs), pre-event advertising strategies, account-matching lists, and post-event outreach sequences.

• Collaborate with Sales and Demand Generation to ensure that event contacts are engaged in sales discussions within 24 hours.

• Research, conceptualize, and execute micro-roundtables and exclusive VIP executive dinners.

• Manage negotiations for venues, curate culinary experiences, conduct guest-list outreach, and oversee on-site execution.

• Oversee event lead capture and ensure that attendee data is accurately entered into HubSpot with appropriate source attribution.

• Report on cost-per-opportunity for each activation.

• Work in tandem with Marketing and Sales to ensure events align with pipeline and business objectives.

• Utilize AI tools for research, synthesis, analysis, drafting, and exploration.

• Develop a repeatable event playbook and assess which activations warrant repetition.

⛳️ Requirements

• Minimum of 3–5 years of experience in organizing events that drive conversions.

• Familiarity with event logistics, vendor negotiations, and field marketing strategies.

• Proven experience in personally managing and executing in-person B2B events within the North American market.

• Knowledge of North American conference circuits, sponsorship pricing and negotiation, venues, vendors, and buyer expectations.

• Experience in the European market is advantageous.

• Background in B2B SaaS or software marketing is preferred.

• Capability to autonomously manage successful B2B events and sponsorships.

• Understanding of event metrics and tracking cost-per-opportunity.

• Ability to establish systems for lead follow-up within a 24-hour timeframe.

• Proficient in utilizing AI tools for research, analysis, drafting, and prototyping; AI fluency is essential.

• Exceptional written communication skills.

• Comfortable engaging in asynchronous communication.

• Willingness to travel approximately eight to nine times a year, primarily for events in North America and some in Europe.

• Primary working location must fall between UTC-5 and UTC+2.

🏝️ Benefits

• Annual salary review based on both company and individual performance.

• Flexibility in choosing when and how much you work, with a focus on results-based measurement.

• 24 days of paid time off annually, in addition to local holidays.

• Unlimited sick leave.

• In-person team-building meetups, with all expenses covered.

• Paid sabbatical of 4–6 weeks based on tenure.

• Laptop budget of up to €2,500, renewed every three years.

• €2,000 budget for home office setup, plus an additional €300 every year after three years of service.

• €3,000 annually for co-working space membership and/or home internet services.

• €4,000 each year for training, workshops, and conferences.

• €2,400 per year allocated for equipment or services that promote physical and mental well-being.

• Support for acquiring tools necessary for optimal performance, including assistance for eyeglasses if required.

• Paid Test Week.