Event Marketing Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Implement multi-channel marketing and content marketing initiatives across email, paid media, organic social, partnerships, and web to enhance event registrations.

• Oversee campaign setup, scheduling, quality assurance, deployment, and continuous optimization.

• Utilize Salesforce, Pardot, Sailthru, Copilot, ChatGPT, Claude, and other automation or AI tools for audience management, personalization, workflow automation, and optimization.

• Craft and refine conversion-oriented copy for email campaigns, nurture flows, landing pages, registration sites, digital advertising, event websites, and promotional collateral.

• Track campaign KPIs and provide updates and insights to the Senior Marketing Director.

• Manage marketing calendars using Monday.com.

• Coordinate the development and deployment of emails, websites, landing pages, digital advertisements, and promotional materials.

• Ensure brand consistency across pre-event, onsite, and post-event communications.

• Assist with onsite materials and follow-up campaigns for post-event attendees.

• Collaborate with Programming, Event Operations, Sales, and Marketing Operations teams.

• Help track marketing expenditures and vendor invoices.

⛳️ Requirements

• 3–5 years of experience in B2B marketing, event marketing, or campaign execution.

• Demonstrated experience executing multi-channel marketing campaigns.

• Hands-on experience with marketing automation platforms such as Salesforce, Pardot, or Sailthru is essential.

• Experience utilizing AI-based marketing tools like Copilot, ChatGPT, or Claude for content generation, segmentation, personalization, and campaign optimization.

• Familiarity with email marketing, paid media, and digital marketing channels.

• Capability to QA campaigns and ensure the accuracy of deliverables.

• Understanding of lead segmentation, audience targeting, and campaign workflows.

• Ability to test, learn, and enhance marketing strategies using data and technology.

• Strong grasp of how messaging and creative elements affect performance.

• Comfortable with adopting new tools and technologies.

• Excellent project management and organizational abilities.

• High attention to detail and commitment to execution excellence.

• Capacity to manage multiple priorities in a fast-paced environment.

• Data-driven mindset with the ability to interpret performance metrics.

• Proficient copywriting and conversion-focused messaging skills.

• Collaborative approach to inter-team work.

• Experience in event marketing promotion is a plus.

🏝️ Benefits

• 15 vacation days, 12 company holidays, three personal days, one day to volunteer at an organization of your choice, plus a day off for your birthday each year.

• Selection of three Cigna health insurance plans, two dental plans, and vision coverage.

• Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).

• Comprehensive wellness program.

• Employer-paid life insurance.

• Employer-paid short-term and long-term disability insurance.

• Accident and critical illness insurance.

• 401K and Roth retirement savings plans with employer matching.

• Employee Referral Awards.

• Tuition reimbursement after one year of service.

• Commuter Benefits.

• Reasonable disability accommodations.

• Equal Opportunity Employer.