Event Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop event strategies that align with pipeline objectives and sales priorities.

• Enhance the field marketing playbook to ensure consistency, scalability, and repeatable success.

• Establish KPIs, define success metrics, and track pipeline impact and conversion performance.

• Oversee cross-functional event go-to-market coordination involving sales, demand, design, and partner teams.

• Manage enterprise-level event initiatives such as tradeshows, VIP dinners, and partner-led activations.

• Forecast, justify, and optimize event budgets in collaboration with Finance and RevOps.

• Assess vendors, negotiate contracts, and implement cost-saving measures.

• Develop integrated, multi-channel promotional campaigns to boost registration.

• Experiment with new event formats and evaluate market trends.

• Collaborate with C-suite and sales leaders on narratives, speaker preparation, and event impact assessment.

• Standardize event processes and workflows across various event types, verticals, and regions.

• Gather field market intelligence to guide messaging, campaign strategies, and sales enablement.

• Mentor junior team members, onboard new hires, and actively participate in team rituals, retrospectives, and roadmapping.

⛳️ Requirements

• Bachelor’s degree or equivalent practical experience.

• 3–5 years of experience in B2B field/event marketing or integrated campaign roles.

• Strong project management skills with the ability to oversee multiple programs concurrently.

• Exceptional communication and cross-functional influence abilities.

• Analytical mindset with experience in reporting on event performance and ROI.

• Preferred: experience with AI, Contact Center, or Customer Experience solutions.

• Preferred: experience in supporting account-based field strategies.

• Preferred: previous sales/SDR experience or familiarity with sales processes.

• Preferred: knowledge of Salesforce, HubSpot, Gong, and Mobly.

🏝️ Benefits

• Comprehensive medical, dental, and vision plans tailored to meet your and your family’s needs.

• Flexible vacation policy.

• Paid parental leave.

• Monthly allowances for gym and phone expenses.

• Stipend for work-from-home office setup.

• Equity opportunities.

• Complimentary lunches and dinners for in-office employees via Grubhub.