Event Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement a detailed event strategy in alignment with the company's goals and GTM objectives.

• Assess and prioritize event investments based on their business influence, target demographic, and return on investment.

• Develop annual and quarterly event plans that foster pipeline generation, enhance customer engagement, raise brand awareness, and cultivate strategic partnerships.

• Discover new event opportunities and innovative methods for engaging audiences.

• Oversee the entire event lifecycle from strategy formulation, planning, budgeting, and execution to post-event analysis.

• Construct integrated marketing campaigns surrounding events in collaboration with Demand Generation, Product Marketing, Content, Digital Marketing, Sales, and Customer Success.

• Establish campaign objectives, messaging, target demographics, promotional strategies, and success metrics.

• Ensure engagement strategies are in place before, during, and after events.

• Act as the central program manager coordinating efforts across Marketing, Sales, Product, Executive Leadership, Operations, Finance, Legal, and external vendors.

• Align stakeholders on objectives, timelines, responsibilities, and deliverables.

• Manage relationships with agencies and vendors, including timelines and budgets.

• Equip internal teams with event plans, briefing documents, messaging, and follow-up processes.

• Create onsite experiences that embody the company's brand and foster customer engagement.

• Supervise venue selection, booth design, sponsorship execution, executive speaking opportunities, customer meetings, hospitality, and event operations.

• Anticipate risks and proactively address issues to ensure seamless execution.

• Define key performance indicators and success metrics for each event.

• Evaluate pipeline contributions, influenced revenue, attendee engagement, meetings, customer outcomes, and ROI.

• Deliver post-event summaries that include insights, recommendations, and opportunities for optimization.

• Utilize data to enhance event strategy, campaign effectiveness, and budget distribution.

⛳️ Requirements

• Over 7 years of experience in managing B2B marketing events, field marketing, or integrated marketing initiatives.

• Proven ability to formulate event strategies beyond mere logistical execution.

• Experience in managing comprehensive integrated marketing campaigns.

• Background in overseeing international events.

• Strong project management capabilities and the ability to juggle multiple complex projects at once.

• Experience in collaborating across various functions including Sales, Product Marketing, Demand Generation, Customer Success, Executive Leadership, and Operations.

• An analytical mindset with experience in evaluating marketing performance, pipeline impact, and ROI.

• Exceptional communication and stakeholder management skills.

• Comfort operating in a fast-paced, high-growth environment with shifting priorities.

• Willingness to travel as necessary.

🏝️ Benefits

• Family healthcare coverage, including dental and vision.

• Competitive salary and 401K plan.

• RSU grants for full-time employees.

• Employee Stock Purchase Plan (ESPP).

• Flexible vacation policy.

• Maternity and paternity leave.

• MacBook Pro for work along with a generous stipend to customize your workstation.

• Childcare bonus (for human children only).

• Support and treatment for fertility issues.

• Opportunities for learning and development.

• Commuter benefits.

• A company culture that promotes a healthy work-life balance.