Enterprise Demand Gen Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Prioritize cohorts from the current ABM list and engage target enterprise accounts.

• Identify buying committees and create effective outbound outreach strategies.

• Implement campaigns that foster qualified discussions.

• Collaborate with Sales on follow-ups and opportunities across sibling brands and business units.

• Develop and execute targeted event programs, including account selection, invitations, logistics, hosting, and follow-up.

• Coordinate executive dinners, coffee meetings, conferences, booths, and speaking engagements.

• Leverage events to cultivate valuable relationships and conversations.

• Work with Sales and delivery teams to create enterprise case studies, obtain logo permissions, and curate customer narratives.

• Collaborate with the Head of Marketing on positioning, messaging, and campaign materials.

• Conduct account research, draft outreach communications, recruit dinner participants, manage events, handle follow-up, and work closely with Sales.

• Take a hands-on approach as a senior individual contributor in designing and executing programs.

⛳️ Requirements

• A minimum of 5 years in go-to-market strategies for high-ACV B2B SaaS, dealing with prolonged sales cycles, numerous stakeholders, and intricate enterprise buying committees.

• Proven track record of successfully running outbound initiatives, including taking ownership of targeting, messaging, execution, and iterative improvements, with clear evidence of generating qualified pipeline and revenue.

• Demonstrated expertise in field marketing, involving the planning and execution of enterprise dinners, conferences, or similar events, while recruiting pertinent attendees and creating valuable environments.

• Established credibility with senior buyers.

• Excellent writing and communication capabilities.

• Ability to engage with marketing and analytics leaders while linking technical capabilities to business requirements.

• Capable of independent execution and fostering strong partnerships with sales teams.

• Comfortable managing details and maintaining accurate account records.

• Willingness and capacity to travel frequently for events.

• Experience in marketing measurement, martech, adtech, or data products is advantageous but not mandatory.

• Remote work is available, with a preference for candidates in the EST time zone.

🏝️ Benefits

• Significant variable compensation linked to the successful execution of programs against defined success criteria.

• Budget allocated for programs.

• Access to Recast leadership and technical experts.

• Support from sales, delivery, and agency resources.

• Flexible remote work arrangement.

• Opportunities for regular travel to events.