Employer Brand Manager

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Development of employer branding messages for Kiss My Apps — adapting the brand architecture, values, tone of voice, and proof points to suit candidate audiences.

• Establishing a hiring communication system — preparing messages, materials, and Q&A for recruiters, hiring managers, speakers, and candidates at various stages of the funnel.

• Updating candidate-facing touchpoints — job postings, DOU, Djinni, career page, LinkedIn, outreach, test tasks, and offer/reject communication in collaboration with TA, Brand, Design, SMM, and PR.

• Engaging with key talent audiences — Product Managers, User Acquisition, Analytics, as well as Design, Engineering, and management sectors.

• Preparing and executing EB events and partnerships — assessing the relevance of events, conceptualizing participation, negotiating with partners, developing interaction mechanics with candidates, post-event communication, and effectiveness analysis.

• Preparing speakers and developing the speaker platform — researching topics, creating abstracts, presentation messages, talking points, Q&A, rehearsals, and follow-up materials.

• Advancing ambassador initiatives and employee advocacy — collecting internal stories, preparing an ambassador handbook, creating topics for LinkedIn/speeches/community, and supporting individuals willing to speak about KMA externally.

• Conducting employer brand analytics and establishing a feedback loop — gathering and structuring insights about KMA's recognition among candidates, organizing newcomer focus groups, analyzing reasons for offer acceptance and declines, and validating activities through their impact on self-applied/warm inbound, event conversion, share of voice (SOV), and message recall.

• Matrix coordination of EB projects — collaborating with TA, PR, SMM, Brand Design, Engagement, hiring managers, external partners, and contractors without direct people management.

⛳️ Requirements

• Over 3 years of experience in employer branding, communications, brand management, recruitment marketing, or related roles.

• Experience in employer branding/talent communications within product IT companies, B2C, startups, or fast-growing environments.

• Proven track record in developing employer branding messages tailored to various candidate audiences.

• Understanding of the candidate journey and recruitment funnel.

• Experience working with job postings, outreach messages, career pages, public feedback, DOU, Djinni, LinkedIn, and other employer touchpoints.

• Hands-on skills in writing and editing for various formats: Q&A, presentations, one-pagers, event concepts, LinkedIn topics, ambassador materials.

• Experience in preparing speakers: creating abstracts, Q&A, presentation messages, and preparing for speeches and panels.

• Experience in event planning, partnerships, or community activations.

• Understanding of brand metrics: SOV, message recall, candidate awareness, event conversion, self-applied/warm inbound, candidate feedback.

• Ability to work with analytics, draw conclusions from data, and calibrate plans based on results.

• Flexibility and adaptability as this role involves constant collaboration with various stakeholders: TA, HR, Comms, Design, SMM, hiring managers, and external partners.

🏝️ Benefits

• Work format of your choice: fully remote from anywhere in the world, as well as access to one of our offices if desired (Kyiv, Warsaw).

• Conditions that allow you to focus on performance: competitive compensation aligned with your skills and experience. We also provide the necessary equipment regardless of work format and geography.

• Career growth through action: over 80% of all leads at Kiss My Apps were switchers just 2-3 years ago. Your impact here is not determined by years on your resume — it is determined by how quickly you learn, take responsibility, and own your career.

• Team activities: To support the mental health of our team, we offer online yoga sessions twice a week.

• Development and professional realization: we conduct internal speaking clubs in English with a native speaker, and provide opportunities to speak at internal and external events from Kiss My Apps. Additionally, you will have an annual budget to cover up to 50% of professional conferences, educational events, and initiatives.

• Additional benefits where you choose: we provide a fixed budget annually from which you can select what expenses to cover: 50% of health insurance, psychotherapy, sports, or dental care. You will also receive 40 days of paid vacation and sick leave without date restrictions.

• Support in wartime: we provide everyone with everything necessary for uninterrupted work, systematically support defense forces, and engage in initiatives for the recovery of Ukraine.