Director, Brand and Content Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and uphold a distinctive brand narrative and messaging framework that effectively conveys Precision for Medicine's value proposition across various business units and solutions.

• Enhance and oversee brand voice, storytelling standards, messaging architecture, and content principles across all marketing channels.

• Collaborate with commercial, scientific, and executive leadership to pinpoint key market opportunities and transform them into engaging brand narratives.

• Reinforce Precision's status as a recognized thought leader in clinical research, precision medicine, biomarkers, biospecimens, and laboratory sciences.

• Ensure that all content and campaigns consistently promote brand awareness, market credibility, and business growth objectives.

• Develop and implement a comprehensive content strategy that aligns with corporate growth priorities, audience needs, and business development goals.

• Own the content roadmap and editorial calendar across various service lines, industries, and buyer personas.

• Lead the creation and dissemination of high-value content such as articles, blogs, white papers, eBooks, case studies, webinars, podcasts, videos, sales enablement materials, social media content, and conference presentations.

• Establish content programs that facilitate every phase of the buyer journey.

• Drive strategies for content repurposing and atomization to maximize reach and return on investment.

• Collaborate with subject matter experts, scientific leaders, clinicians, and business executives to extract valuable insights and convert them into market-facing content.

• Create programs that elevate Precision experts through industry publications, conferences, webinars, podcasts, and earned media opportunities.

• Work closely with public relations and communications teams to amplify key narratives and unique company differentiators.

• Identify emerging industry trends and craft content that positions Precision at the cutting edge of innovation.

• Develop content programs aimed at generating qualified leads and supporting account-based marketing initiatives.

• Collaborate with both internal and external digital marketing specialists to enhance content distribution through email, SEO, paid media, social media, and marketing automation platforms.

• Develop calls-to-action, landing pages, lead magnets, nurture streams, and content experiences that guide prospects through the sales funnel.

• Work closely with Business Development and Inside Sales teams to ensure effective use of content throughout the buyer journey.

• Collaborate on SEO strategy and content optimization to enhance visibility, engagement, and organic traffic.

• Ensure content experiences are optimized across websites, social media channels, email programs, and emerging digital platforms.

• Assess opportunities to enhance content discoverability through evolving search technologies and AI-enabled discovery.

• Achieve content marketing KPIs that align with brand awareness, engagement, lead generation, pipeline contribution, and revenue impact.

• Analyze content performance, digital engagement, and customer behavior across diverse channels.

• Provide regular reports and strategic recommendations to marketing and executive leadership.

• Mentor and lead internal content marketers as well as external contractors, agencies, writers, designers, and production partners.

• Act as a strategic connector among marketing, business development, commercial leaders, scientific experts, and corporate communications.

• Manage content development budgets, resource allocation, and the annual content planning process.

• Establish scalable workflows, governance models, and best practices to enhance efficiency, quality, and consistency.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Life Sciences, Business, or a related field.

• Over 10 years of experience in content marketing, brand strategy, corporate communications, editorial leadership, or related areas.

• More than 5 years of experience in life sciences, biotechnology, pharmaceutical services, CRO, CDMO, diagnostics, healthcare, or similar industries.

• Proven track record in developing B2B content programs that drive lead generation and business growth.

• Strong knowledge of SEO, demand generation, marketing automation, and contemporary content marketing practices, including the strategic application of AI with human curation.

• Exceptional writing, editing, storytelling, and communication skills.

• Experience in marketing clinical research, laboratory services, precision medicine, or related scientific services is preferred.

• Familiarity with Salesforce, HubSpot, SharePoint, Asana, and content management platforms is preferred.

• Experience in directing agencies, freelance writers, video production teams, and creative resources is preferred.

🏝️ Benefits

• Health insurance

• Retirement savings benefits

• Life insurance

• Disability benefits

• Parental leave

• Paid time off for sick leave and vacation

• Discretionary annual bonus