Director of Brand, Communications

This is a fully remote position, open to applicants in United States.

📋 Description

• The Director of Brand & Communications is tasked with defining how Baxter Planning is perceived and experienced within the marketplace.

• This role leads and implements the company's brand, content, creative, and digital communications strategy.

• It involves developing and executing a comprehensive strategy that encompasses messaging, editorial content, visual storytelling, website experience, social media, executive thought leadership, and search optimization.

• The position is accountable for producing high-impact written and visual assets, such as digital campaigns, presentations, infographics, videos, social content, website graphics, and sales enablement materials.

• It is essential to uphold communication standards, visual consistency, and creative quality across all customer interactions.

• The role combines strategic leadership with hands-on execution, utilizing various marketing tools to create, publish, and measure marketing initiatives.

• Success in this position is gauged by the ability to enhance market presence, improve the quality and consistency of communications, boost organic visibility, strengthen digital engagement, and drive qualified inbound leads.

⛳️ Requirements

• A Bachelor's degree in Marketing, Communications, Journalism, Business, or a related discipline is required.

• A minimum of 5 years of experience in modern B2B marketing communications, content marketing, or brand marketing within an enterprise software or SaaS organization.

• Proven track record in developing and executing integrated marketing communications strategies that enhance brand awareness, generate inbound demand, and facilitate revenue growth.

• Exceptional skills in writing, editing, storytelling, and messaging with the capability to translate intricate technical concepts into clear and engaging content for diverse audiences.

• Strong attention to detail, demonstrating a commitment to accuracy, consistency, and quality across written, visual, and digital communications.

• Demonstrated expertise in content marketing, website strategy, SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), social media, and digital marketing best practices.

• Experience in managing corporate websites, editorial calendars, and integrated content programs that support the complete buyer journey.

• Strong analytical abilities with experience in measuring marketing performance and optimizing campaigns based on data and customer insights.

• Proficiency with current marketing technologies, including WordPress, Google Analytics 4, Google Search Console, SEMrush or equivalent SEO platforms, Canva or Adobe Creative Suite, and Microsoft Office.

• Excellent project management, communication, and cross-functional collaboration skills, with the ability to handle multiple priorities in a fast-paced environment.

🏝️ Benefits

• N/A