Director, Brand and Content Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and uphold a distinctive brand narrative and messaging framework that effectively conveys Precision for Medicine's value proposition across various business units and solutions.

• Enhance and oversee brand voice, storytelling standards, messaging architecture, and content principles across multiple marketing channels.

• Collaborate with commercial, scientific, and executive leadership to pinpoint priority market opportunities and transform them into engaging brand stories.

• Reinforce Precision's position as a recognized thought leader in clinical research, precision medicine, biomarkers, biospecimens, and laboratory sciences.

• Ensure that content and campaigns consistently bolster brand awareness, market credibility, and objectives for business growth.

• Develop and implement a comprehensive content strategy that aligns with corporate growth priorities, audience requirements, and business development goals.

• Own the content roadmap and editorial calendar spanning multiple service lines, industries, and buyer personas.

• Lead the creation and dissemination of high-value content such as articles, blogs, white papers, eBooks, case studies, webinars, podcasts, videos, sales enablement materials, social media content, and conference presentations.

• Build content programs that support every stage of the buyer journey.

• Drive strategies for content repurposing and atomization to maximize reach and return on investment.

• Collaborate with subject matter experts, scientific leaders, clinicians, and business executives to uncover compelling insights and transform them into market-facing content.

• Develop programs that elevate Precision experts through industry publications, conferences, webinars, podcasts, and earned media opportunities.

• Work closely with public relations and communications teams to amplify key narratives and unique company differentiators.

• Identify emerging industry trends and create content that positions Precision at the leading edge of innovation.

• Establish content programs that generate qualified leads and support account-based marketing initiatives.

• Collaborate with both internal and external digital marketing specialists to optimize content distribution via email, SEO, paid media, social media, and marketing automation platforms.

• Develop calls-to-action, landing pages, lead magnets, nurture streams, and content experiences that guide prospects through the sales funnel.

• Partner closely with Business Development and Inside Sales teams to ensure effective use of content throughout the buyer journey.

• Collaborate on SEO strategy and content optimization to enhance visibility, engagement, and organic traffic.

• Ensure that content experiences are optimized across websites, social media channels, email programs, and emerging digital platforms.

• Assess opportunities to enhance content discoverability through evolving search technologies and AI-enabled discovery.

• Achieve content marketing KPIs that align with brand awareness, engagement, lead generation, pipeline contribution, and revenue influence.

• Analyze content performance, digital engagement, and customer behavior across various channels.

• Deliver regular reporting and strategic recommendations to marketing and executive leadership.

• Lead and mentor internal content marketers as well as external contractors, agencies, writers, designers, and production partners.

• Act as a strategic connector among marketing, business development, commercial leaders, scientific experts, and corporate communications.

• Manage budgets for content development, resource allocation, and annual content planning processes.

• Establish scalable workflows, governance models, and best practices that enhance efficiency, quality, and consistency.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Life Sciences, Business, or a related field.

• Over 10 years of experience in content marketing, brand strategy, corporate communications, editorial leadership, or related areas.

• 5+ years of experience in the life sciences, biotechnology, pharmaceutical services, CRO, CDMO, diagnostics, healthcare, or similar industries.

• Proven success in developing B2B content programs that drive lead generation and business growth.

• Strong understanding of SEO, demand generation, marketing automation, and contemporary content marketing practices, including the strategic use of AI with human curation.

• Exceptional skills in writing, editing, storytelling, and communication.

🏝️ Benefits

• Discretionary annual bonus

• Health insurance

• Retirement savings benefits

• Life insurance

• Disability benefits

• Parental leave

• Paid time off for sick leave and vacation