Brand Insights Manager

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Identifying and evaluating secondary data through syndicated tools, AI-driven solutions, and desk research to produce insights on categories, competition, and consumers that guide strategic decision-making.

• Overseeing social listening initiatives from the creation of Boolean queries to analysis and the crafting of insight-driven narratives for clients.

• Conducting comprehensive primary research projects, including study design, project management, execution, analysis, and the presentation of results.

• Integrating primary, secondary, and social listening data into persuasive narratives and actionable recommendations, and confidently presenting research findings to internal teams and client stakeholders.

• Assisting in new business ventures and client acquisition efforts by providing research-driven insights that enhance pitches and strategic recommendations.

• Advocating for the importance of insights and research across the agency, educating internal teams on best practices, capabilities, and how insights can drive strategic and creative excellence.

⛳️ Requirements

• A minimum of 4 years of experience in insights, research, or strategy roles within agency or consultancy settings.

• Strong analytical and critical-thinking skills, with the ability to transform diverse data into meaningful insights.

• Excellent project management abilities, capable of handling multiple projects at once while ensuring high-quality outcomes under tight deadlines.

• Exceptional attention to detail, guaranteeing accuracy and rigor in all analyses and deliverables.

• A collaborative approach, working efficiently with cross-functional teams including strategy, creative, account management, and other agency departments.

• Proactive problem-solving skills, able to foresee needs, detect issues early, and suggest suitable solutions.

• **Social Listening:**

• Strong expertise in social listening platforms (e.g., Brandwatch, Meltwater, Sprinklr, Talkwalker), including Boolean query development, data extraction, and dashboard management.

• Proven ability to analyze social listening data through a strategic lens, converting digital conversation patterns into actionable client insights.

• **Primary Research:**

• Solid understanding of qualitative and quantitative research methods, with the ability to recommend and apply the appropriate approach for each project or brief.

• Experience in designing and executing primary research studies (both qualitative and quantitative), including instrument development (survey questionnaires and discussion guides), sampling strategies, fieldwork, supplier management, and synthesizing findings into strategic insights and well-structured client deliverables.

• **Secondary Research:**

• Experience using syndicated tools (e.g., Mintel, MRI Simmons, Statista, eMarketer, GWI, WARC, etc.) to inform outputs like trend analysis, audience profiling, competitive analysis, and cultural insights.

🏝️ Benefits

• While specific benefits may differ by region due to cultural norms, all team members at Gravity Global can look forward to a supportive, inclusive, and rewarding environment designed to help you excel and advance your career.

• - 💰 **Competitive Reward & Pay – **we acknowledge and appreciate your contributions with equitable and competitive rewards that align with local market standards, aimed at celebrating excellence and supporting long-term success.

• - 🚀 **Career Growth & Development – **we believe in continuous development rather than annual reviews. Through our Continuous Performance Management (CPM) process, which includes regular feedback and coaching, we assist you in refining your skills, celebrating your achievements, and planning for future success to help you reach your full potential.

• - 🤝 **Collaboration – **be part of a cross-functional, global team that values sharing insights, ideas, and best practices to foster collective success.

• - 🎓 **Professional Development – **we invest in you through ongoing training and learning programs designed to enhance your expertise and confidence.

• - 🌴 **Work-Life Balance – **while we expect commitment to client success, we also prioritize your well-being, offering flexible working arrangements and ample paid time off.

• - 🎉 **Community & Recognition – **we celebrate our team members through social and team-building events, acknowledge length of service and life milestones, and appreciate individual contributions through our Gravity Gratitude ‘kudos’ recognition program.

• - 👨‍👩‍👧 **Family Support – **we recognize the importance of family and offer family-friendly policies like parental leave, along with access to well-being resources to help you balance work and family life.

• - 🌱 **Purpose & Belonging – **we are dedicated to Environmental, Social and Governance (ESG) principles, creating a workplace where positive impact is valued. Our employees are encouraged to participate in employee resource groups that promote well-being, sustainability, and culture.

• **Important Disclosure:** At Gravity Global, we are committed to recognizing every team member’s contributions. Your total rewards package—including salary and benefits—will comply with country-specific labor laws and our company policies. We will provide you with all the details during the offer stage. Gravity Global is an equal opportunity employer, and we do not discriminate based on sex, race, religion, age, sexuality, disability, or other protected statuses as required by applicable law. If your experience does not perfectly match the job criteria but you meet some of the requirements and are excited about the role and Gravity, please do not hesitate to apply! We encourage you to apply for the position, as you may be the ideal fit for this role or other opportunities.