Employee Social Advocacy Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Take the lead in expanding Robert Half's employee-generated content initiative, Halfluencers.

• Develop, implement, and oversee the strategy and daily operations of Halfluencers.

• Collaborate with employees at various levels, functions, and locations to uncover engaging stories and content opportunities.

• Recruit, onboard, and assist employee creators and advocates, including establishing the Execs on Social program.

• Monitor participation, engagement, and content performance to identify growth opportunities.

• Create community-building moments, challenges, and activities to foster employee connection and motivation.

• Recognize emerging content trends and opportunities to boost participation and engagement.

• Manage the daily operations of the employee advocacy program and platform, including participant support and customer care.

• Generate, curate, and refine advocacy content, such as posts, videos, thought leadership pieces, and campaign materials.

• Collaborate with internal stakeholders to produce social content and campaigns that align with business goals.

• Design graphics for employee advocacy, presentations, contests, and other resources using Canva.

• Encourage advocacy participation through training, communication, and engagement initiatives.

• Assist with regular in-person content capture at local branch offices.

• Coordinate with stakeholders and manage on-site logistics for filming, ensuring participants feel at ease on camera.

• Conduct workshops, webinars, office hours, and coaching sessions focused on employee advocacy and Halfluencers.

• Develop and refresh training materials, playbooks, guides, and educational resources.

• Collaborate with social media team members on advanced training series for social media.

• Share analytical insights and aid in the creation of reports and presentations, translating data into actionable recommendations.

• Oversee cross-functional projects, stakeholder relationships, timelines, and program operations while enhancing processes.

⛳️ Requirements

• A minimum of 5 years of experience in social media, employee advocacy, employee engagement, or a related field.

• A Bachelor's degree is preferred in Marketing, Communications, Journalism, English, or a similar discipline.

• Proven experience in building, managing, or scaling employee-generated content, creator, influencer, ambassador, or advocacy programs.

• Strong knowledge of social media, content strategy, and personal branding best practices.

• Excellent project management, copywriting, stakeholder management, communication, and relationship-building abilities.

• Experience in developing content, training materials, and presentations for diverse audiences.

• Proficient in analyzing performance data and converting insights into recommendations.

• Willingness to travel occasionally for in-person content capture at Robert Half branch offices nationwide.

• Preferred experience in supporting social-first video production, content capture, interviews, or on-site storytelling.

• Strong creative instincts and the ability to coach employees, executives, or subject matter experts to perform naturally and effectively on camera.

• Experience with social media advocacy platforms is required; familiarity with Dynamic Signal is preferred.

• Experience with analytics and project management platforms; Smartsheet or Basecamp experience is preferred.

• Proficient in Canva.

• Successful completion of a background check is required as a condition of employment.

🏝️ Benefits

• Group health insurance benefits (medical, vision, dental).

• FSA and HSA healthcare accounts.

• Life and accident insurance.

• Adoption and fertility assistance.

• Paid parental leave of up to 6 weeks.

• Short-term and long-term disability coverage.

• Paid time off for vacation, personal needs, and sick leave.

• Up to 17 days of Choice Time Off (CTO) per calendar year for new hires, prorated based on hours worked.

• Up to 11 paid holidays each calendar year.

• 401(k) savings and investment plan or deferred compensation plan (if eligible).

• Employer matches 100% on the first 3% of contributions for qualifying employees.

• Eligibility for a discretionary annual bonus.

• Remote work arrangement available.