Email Strategist

This is a fully remote position, open to applicants in United States, +2 more countries.

📋 Description

• Develop and implement email marketing and SMS strategies for clients of Power Digital Marketing.

• Oversee daily email marketing operations, which include managing calendars, strategy, content creation, campaign setups, deployments, A/B testing, measurement, and reporting.

• Create and oversee automated email marketing programs featuring comprehensive tracking and measurement.

• Work alongside the creative team to ensure adherence to brand guidelines in email communications.

• Provide monthly reports on lifecycle program performance and present actionable recommendations to clients.

• Utilize data for continuous testing, measurement, and optimization of email marketing initiatives.

• Collaborate across departments with internal digital channels.

• Leverage AI technologies to improve and optimize business processes.

• Utilize Power Digital's Nova ecosystem for departmental tasks.

• Manage 5-7 enterprise or growth accounts.

• Maintain a client churn rate of less than 10% while achieving established EBITDA targets.

⛳️ Requirements

• 2-5 years of experience in email marketing strategy, production, and comprehensive campaign management.

• Strong analytical skills and strategic copywriting abilities.

• Knowledge of A/B testing methodologies.

• Capability to analyze data and take appropriate actions based on findings.

• Practical experience with email platforms like Klaviyo, Hubspot, Braze, or similar tools.

• Experience in SMS marketing (preferred).

• Proficiency in email best practices, including segmentation, deliverability, copywriting, and design techniques.

• Familiarity with HTML/CSS for email coding.

• Excellent communication, relationship-building, and presentation skills.

• Ability to handle challenging conversations effectively.

🏝️ Benefits

• Equal Opportunity Employer.

• A workplace focused on diversity and inclusion.

• Opportunities to engage with proprietary Nova technology.

• Cross-functional collaboration with creative, content, web, and other digital channel teams.