Email & SMS Program Lead

This is a fully remote position, open to applicants in Michigan.

📋 Description

• Take charge of comprehensive project management for Email and SMS initiatives, overseeing everything from intake and briefing to build, quality assurance, deployment, and post-send analysis.

• Coordinate creative, copy, data, and development teams to facilitate campaign creation, execution, and insights.

• Develop and oversee campaign calendars, intake procedures, and production workflows.

• Manage project management systems, tracking tickets, tasks, and epics.

• Act as the sole point of accountability for timely and error-free owned-channel communications.

• Set and uphold quality assurance standards for email and SMS campaigns.

• Optimize Salesforce Marketing Cloud and other CRM tools to create, schedule, and execute campaigns effectively.

• Oversee always-on triggers and journeys, including Welcome Series, Abandon Cart, Post-Purchase, and win-back campaigns.

• Manage campaign reporting, performance data, actionable insights, and strategic recommendations.

• Collaborate with CRM strategy, creative, digital, and UX teams to convert plans into production timelines.

• Ensure email list hygiene and adhere to best practices for deliverability.

• Foster continuous improvement by addressing production bottlenecks and enhancing speed and quality.

⛳️ Requirements

• A Bachelor's degree from a regionally accredited institution, or 3–5 years of relevant professional experience.

• At least 3 years of project or program management experience with hands-on execution in email marketing.

• Proficiency with Salesforce Marketing Cloud or a similar CRM/ESP platform, including the creation and deployment of campaigns, triggers, and journeys.

• Capability to manage multiple campaigns and projects from start to finish under tight deadlines.

• Outstanding organizational abilities and attention to detail, supported by a proven history of quality assurance and flawless execution.

• Experience in developing triggers and journeys for ongoing campaigns such as Abandon Cart, Post-Purchase, and Welcome Series.

• Strong reporting capabilities and the ability to translate performance data into actionable insights.

• Excellent written and verbal communication skills.

• A composed, ownership-oriented attitude in a fast-paced environment.

🏝️ Benefits

• Equal Employment Opportunity and Affirmative Action employer.

• Reasonable accommodation for qualified individuals with disabilities.