Email & SMS Marketing Specialist

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Assist in the development, scheduling, quality assurance, and launch of email and SMS campaigns utilizing Twilio and SendGrid under the guidance of senior staff.

• Aid in the configuration and quality assurance of automated lifecycle flows, including onboarding sequences, re-engagement campaigns, retention triggers, and other lifecycle marketing efforts.

• Support the management of audience lists, segmentation criteria, suppression files, and documentation of workflows.

• Collaborate with the design team to prepare and format email templates.

• Coordinate campaign timelines, internal deliverables, and marketing calendars to ensure timely campaign launches.

• Maintain organized libraries of marketing materials, templates, and campaign documentation.

• Assist in setting up A/B tests and document results for subject lines, calls to action, and content variations.

• Help with campaign testing, monitoring, and reporting across email and SMS channels.

• Compile and sustain performance reports that track key metrics such as open rates, click-through rates, conversions, engagement, and unsubscribes.

• Assist in recognizing trends in campaign data and highlighting opportunities for optimization and process enhancements.

• Ensure all campaigns comply with relevant regulations including CASL, CAN-SPAM, and GDPR.

• Help manage list hygiene tasks, including handling bounces, opt-outs, and suppression lists.

• Document campaign workflows, platform settings, operational processes, and procedural guides.

• Support ongoing advancements in marketing processes and operational workflows.

• Collaborate closely with the Director of Marketing and senior team members to align on campaign priorities and objectives.

• Work with marketing, design, and content teams to ensure accurate campaign execution, timely delivery of assets, and consistent brand messaging.

• Engage in team meetings, contribute ideas, and pose questions.

⛳️ Requirements

• Up to 1–2 years of experience in email marketing, digital marketing, or related fields (internships and relevant coursework included).

• Basic understanding of email marketing principles: deliverability, segmentation, open rates, and click-through rates.

• Comfortable utilizing data and digital tools; proficient with dashboards and spreadsheets.

• Strong attention to detail: capable of noticing what others might overlook and committed to maintaining quality.

• Excellent written communication skills in English.

• Eagerness to learn about marketing platforms and develop into a technical marketing role.

• Proficiency in English (both written and spoken). Spanish is a valuable asset.

• Any hands-on experience with an email platform (Mailchimp, HubSpot, Klaviyo, SendGrid, or similar).

• Exposure to SMS marketing or a basic understanding of SMS campaign mechanics.

• Familiarity with A/B testing methodologies.

• Basic knowledge of HTML or a willingness to learn about email templating.

• Academic studies or coursework in marketing, communications, business, or related fields.

• Any experience in digital, tech, or startup environments.

🏝️ Benefits

• Compensation: $800-1200 USD per month