Email & SMS Marketing Manager

This is a fully remote position, open to applicants in Argentina, +4 more states.

📋 Description

• Develop and oversee the monthly calendar for email and SMS marketing initiatives.

• Strategize and implement promotional campaigns that are in line with the overarching business goals.

• Create and enhance customer segmentation strategies to boost targeting, engagement, and list health.

• Construct, maintain, and optimize automated marketing flows, such as: Welcome sequences, post-purchase campaigns, browse abandonment flows, win-back campaigns, and customer retention automations.

• Craft persuasive email and SMS content that reflects the company's brand voice.

• Design and format marketing emails according to established brand guidelines and creative assets.

• Build, schedule, test, and launch email campaigns using Klaviyo.

• Manage SMS campaigns via Postscript or comparable platforms.

• Coordinate campaign approvals with leadership before deployment.

• Monitor and report on key performance indicators, including: Revenue attribution, open rates, click-through rates, conversion rates, subscriber growth, and list health metrics.

• Conduct structured A/B testing on subject lines, content, segmentation strategies, and send timings.

• Analyze campaign performance and apply data-driven enhancements.

• Monitor deliverability metrics and proactively safeguard sender reputation.

• Manage email authentication and deliverability best practices, including: SPF, DKIM, DMARC, Domain and subdomain strategies, and IP and domain warming initiatives.

• Ensure compliance with email and SMS marketing regulations, including CAN-SPAM, TCPA, consent, and opt-out requirements.

• Identify and implement opportunities for list growth through website integrations, social media channels, lead magnets, referrals, and promotional campaigns.

• Maintain and document SOPs for all ongoing email and SMS marketing processes.

• Organize campaign assets and keep operational documentation for long-term scalability.

• Collaborate with leadership and cross-functional team members to advance overall marketing objectives.

⛳️ Requirements

• 5+ years of direct experience in email and SMS marketing for DTC ecommerce brands.

• Expert-level proficiency with Klaviyo, including: Campaign creation, automation flows, segmentation, reporting, analytics, and deliverability management.

• Proven track record in managing SMS marketing programs using Postscript or similar platforms.

• Strong copywriting abilities with the capacity to adapt to established brand voices.

• Experience in designing polished, customer-facing marketing emails without dedicated design support.

• Demonstrated ownership of retention marketing performance, revenue generation, and list health metrics.

• Experience working independently in remote and fast-paced environments.

• Strong analytical and reporting skills.

• Experience in developing and optimizing customer lifecycle marketing programs.

🏝️ Benefits

• Hiring rate of USD 1288$/month (final rate will be based on experience).

• Annual pay increases.

• Discretionary client bonuses (80% of clients provide year-end bonuses).

• 7 U.S. federal holidays + 4 paid PTO days.

• Monthly medical insurance stipend (upon meeting eligibility criteria).

• Birthday/Anniversary bonuses + Gym/Wellness allowance.

• Unlimited online fitness classes + company events & Christmas celebrations.