Email Retention Specialist

This is a fully remote position, open to applicants in Argentina, +18 more countries.

📋 Description

• Design, target, and execute promotional and automated email and SMS campaigns from inception to delivery.

• Create, manage, and enhance lifecycle journeys including welcome, post-purchase, replenishment, abandonment, and winback.

• Enhance segmentation and personalization strategies to boost repeat purchases and customer lifetime value (LTV).

• Track open rates, click-through rates (CTR), conversion metrics, and LTV.

• Implement a structured A/B testing plan based on performance data.

• Facilitate retention initiatives across loyalty programs, subscriptions, direct mail, and SMS channels.

• Collaborate with brand and creative teams on campaign concepts that reflect current industry trends.

• Oversee quality assurance for each campaign.

• Ensure adherence to email and SMS marketing regulations.

⛳️ Requirements

• Proficient in English (C1+ level).

• Bachelor’s degree.

• Over 4 years of experience in retention, lifecycle, or CRM marketing, preferably in ecommerce or direct-to-consumer (DTC).

• Practical experience in building and optimizing lifecycle flows (welcome, post-purchase, replenishment, winback, abandonment).

• Familiarity with email service providers (ESP) and SMS platforms; Klaviyo is highly preferred.

• Experience with subscription and/or loyalty programs for high-volume DTC brands.

• Strong analytical skills in campaign analysis, A/B testing, and performance evaluation.

• Excellent project management abilities and comfort in cross-functional collaboration.

• Must reside in LATAM; eligible countries include Argentina, Belize, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Haiti, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, and Uruguay.

🏝️ Benefits

• Competitive salary in USD.

• Remote-first work flexibility.

• Ability to work from any location.