Email & Retention Marketer

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish and nurture strong client relationships by comprehending their objectives and customizing retention strategies accordingly.

• Manage the complete campaign development process, including briefing creative teams, testing, scheduling, and launching campaigns.

• Track essential KPIs (open rates, CTR, conversions) while consistently performing A/B testing and making improvements.

• Leverage customer data to design segmented and targeted campaigns that enhance engagement.

• Oversee the email copy and design to guarantee high-quality results that are both brand-compliant and performance-oriented.

• Initiate and refine automated lifecycle flows that promote revenue generation and sustain engagement intervals.

• Collaborate closely with copywriters, designers, and technical teams to execute campaigns effectively and meet high standards.

⛳️ Requirements

• 2–4 years of experience in email marketing or digital marketing.

• Demonstrated ability to manage client relationships and craft tailored email and retention strategies.

• Strong analytical capabilities with a background in segmentation, campaign strategy, and performance evaluation.

• Practical experience with platforms such as Klaviyo, Mailchimp, and various automation tools.

• Capacity to work collaboratively with cross-functional teams, including copywriters, designers, and technicians.

• Proven history of creating compelling content that aligns with the brand's voice and resonates with target audiences.

🏝️ Benefits

• Benefits package through Sun Life after the successful completion of a 3-month probationary period.

• Enjoyable virtual events — we organize company activities focused on enjoyment and growth.

• Casual dress code.

• Opportunity to work remotely.

• Flexible work schedule.