Email Marketing Specialist

This is a fully remote position, open to applicants in India.

📋 Description

• Develop, implement, and refine email marketing campaigns that align with organizational objectives.

• Create and oversee email schedules, workflows, and automated sequences.

• Craft and compose engaging email content that enhances engagement and drives conversions.

• Segment email lists and tailor campaigns for specific target audiences.

• Track and evaluate campaign performance metrics such as open rates, click-through rates (CTR), and conversions.

• Perform A/B testing to enhance the effectiveness of campaigns.

• Ensure email deliverability and adherence to applicable regulations (e.g., CAN-SPAM, GDPR).

• Collaborate with marketing, design, and content teams to ensure cohesive messaging.

• Maintain and refresh email databases and customer relationship management (CRM) systems.

⛳️ Requirements

• Demonstrated experience in email marketing or a related field.

• Practical experience with email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo, Salesforce Marketing Cloud).

• Strong grasp of email marketing best practices and performance indicators.

• Experience with marketing automation and audience segmentation techniques.

• Basic knowledge of HTML/CSS for email design is advantageous.

• Exceptional written communication and copywriting abilities.

• Strong analytical skills with a keen eye for detail.

• Capability to work autonomously in a remote and fast-paced environment.

• Experience collaborating with US-based clients or teams is preferred.

• Familiarity with CRM systems and their integrations is preferred.

• Background in digital marketing or performance marketing is preferred.

🏝️ Benefits

• 100% remote working arrangement.

• Opportunity to collaborate with international teams.

• Potential for contract extension based on performance.

• Exposure to a variety of campaigns and industries.