
Email Marketing Specialist
Posted Jun 3

Posted Jun 3
This is a fully remote position, open to applicants in India.
• Develop, implement, and refine email marketing campaigns that align with organizational objectives.
• Create and oversee email schedules, workflows, and automated sequences.
• Craft and compose engaging email content that enhances engagement and drives conversions.
• Segment email lists and tailor campaigns for specific target audiences.
• Track and evaluate campaign performance metrics such as open rates, click-through rates (CTR), and conversions.
• Perform A/B testing to enhance the effectiveness of campaigns.
• Ensure email deliverability and adherence to applicable regulations (e.g., CAN-SPAM, GDPR).
• Collaborate with marketing, design, and content teams to ensure cohesive messaging.
• Maintain and refresh email databases and customer relationship management (CRM) systems.
• Demonstrated experience in email marketing or a related field.
• Practical experience with email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo, Salesforce Marketing Cloud).
• Strong grasp of email marketing best practices and performance indicators.
• Experience with marketing automation and audience segmentation techniques.
• Basic knowledge of HTML/CSS for email design is advantageous.
• Exceptional written communication and copywriting abilities.
• Strong analytical skills with a keen eye for detail.
• Capability to work autonomously in a remote and fast-paced environment.
• Experience collaborating with US-based clients or teams is preferred.
• Familiarity with CRM systems and their integrations is preferred.
• Background in digital marketing or performance marketing is preferred.
• 100% remote working arrangement.
• Opportunity to collaborate with international teams.
• Potential for contract extension based on performance.
• Exposure to a variety of campaigns and industries.
Mint Source
Bendt Consulting
Mint Source
TechnologyAdvice
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