Email Marketing, CRM Coordinator

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Create, schedule, perform quality assurance, and launch EDM campaigns and automated workflows within Klaviyo.

• Oversee and enhance customer lifecycle journeys, which include welcome messages, abandoned cart reminders, browse abandonment notifications, win-back strategies, post-purchase engagement, and promotional campaigns.

• Manage CRM campaign calendars to ensure timely and accurate delivery of campaigns.

• Assist with SMS and retention marketing efforts as necessary.

• Develop and sustain audience segmentation strategies based on customer behavior, engagement levels, lifecycle stages, and purchase history.

• Execute A/B testing across subject lines, creative content, timing, and audience segmentation.

• Track deliverability, maintain list hygiene, implement suppression logic, and adhere to email marketing best practices.

• Aid in optimizing landing pages, mapping customer journeys, and supporting wider digital marketing initiatives.

• Craft persuasive email content that aligns with brand voice and campaign goals.

• Design and create visually appealing emails using Klaviyo templates and user experience best practices.

• Provide briefs to internal or external creative teams regarding campaign assets and promotional needs.

• Collaborate with teams across Marketing, Creative, eCommerce, and Data.

• Offer secondary support in paid media marketing, trade marketing, or content marketing projects up to 20% of capacity.

• Analyze campaign performance metrics, including open rates, click-through rates, conversions, revenue attribution, unsubscribe rates, and retention statistics.

• Generate regular CRM reports that include actionable insights and recommendations.

⛳️ Requirements

• At least 2 years of experience in Email Marketing, CRM, Lifecycle Marketing, or Digital Marketing roles.

• Intermediate to advanced hands-on proficiency with Klaviyo or a comparable email marketing platform.

• Strong knowledge of customer segmentation, audience targeting, and lifecycle marketing principles.

• Outstanding English copywriting and verbal communication skills for customer-facing marketing communications.

• Basic email design skills along with a solid understanding of responsive email user experience best practices.

• Strong analytical abilities to interpret campaign performance data and generate reports.

• Excellent organizational skills, keen attention to detail, and the capability to meet deadlines in a fast-paced environment.

• Reliable home internet connection with a minimum of 50 Mbps download and 20 Mbps upload speed, coupled with a stable backup connection.

• Nice-to-Have Skills

• Experience in eCommerce, retail, or consumer B2C or B2B brands.

• Proficiency in managing digital marketing campaigns from start to finish.

• Familiarity with Shopify or other eCommerce platforms.

• Knowledge of Google Analytics and various CRM reporting tools.

• Experience or understanding of paid media marketing, trade marketing, or content marketing.

🏝️ Benefits

• Permanent work-from-home arrangement.

• Dayshift schedule (aligned with Australian business hours).

• Full-time employment.

• Health Maintenance Organization (HMO) coverage.

• Annual leave benefits.

• Christmas Bonus equivalent to one month's salary (pro-rata).