Email Marketing Specialist

This is a fully remote position, open to applicants in India.

📋 Description

• Develop, schedule, and launch email campaigns utilizing marketing automation tools for various newsletters and distribution schedules.

• Create, edit, and enhance email content to boost engagement, clicks, and conversions while preserving brand voice and editorial standards.

• Oversee the execution of campaigns from conception to launch, ensuring alignment with content schedules and interdepartmental timelines.

• Track and evaluate campaign performance metrics, including open rates, click-through rates, and conversions, to guide optimization efforts.

• Implement and conduct A/B tests on subject lines, messaging, and send times to continually enhance campaign success.

• Maintain and categorize audience lists to improve targeting, personalization, and overall engagement.

• Assist with lifecycle marketing efforts, such as onboarding, retention, and re-engagement campaigns.

• Document campaign workflows, testing outcomes, and key insights while collaborating with editorial and operations teams to refine processes and enhance performance.

⛳️ Requirements

• 1–3 years of experience in email marketing, campaign management, or newsletter operations within a dynamic environment.

• Practical experience with email marketing platforms like Mailchimp, HubSpot, Marketo, Sailthru, or comparable tools.

• Strong grasp of email marketing principles, including segmentation, deliverability, and performance metrics.

• Demonstrated ability to handle multiple campaigns, projects, and deadlines simultaneously with exceptional organization and attention to detail.

• Experience managing high-volume email programs and extensive subscriber lists.

• Proficient in analyzing campaign performance using tools such as Tableau, BI dashboards, or other analytical platforms.

• Excellent writing and editing capabilities, with a knack for creating and refining content that engages audiences.

• Collaborative and analytical mindset, with experience in supporting lifecycle campaigns (e.g., onboarding, re-engagement) and a focus on testing, optimization, and continuous improvement within a remote team setting.

• Must possess a functioning laptop/PC and internet connection, along with a backup connection.

• Agile professional who thrives in a fast-paced environment and is adept at pivoting strategies to advance business objectives.

🏝️ Benefits

• No perks or benefits included with this role.