Email Marketing Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Compose email content and design layouts in Klaviyo based on internal guidelines.

• Create and schedule weekly campaigns that align with the promotional calendar.

• Establish segmentation, exclusions, and sending logic, including recent purchasers, VIPs, and lapsed customers.

• Conduct quality assurance on every send, checking links, personalization, dynamic blocks, mobile rendering, UTMs, and deliverability.

• Keep an organized rolling campaign calendar that spans four to six weeks at a time.

• Review, develop, and continually enhance core flows, such as welcome series, browse abandonment, cart and checkout abandonment, post-purchase education, cross-sell, review requests, winback, VIP, and back-in-stock or price drop flows when applicable.

• Ensure clear flow architecture and consistent naming conventions are maintained.

• Execute A/B tests on timing, subject lines, content blocks, and offer logic.

• Confirm that flows adhere to promotional guidelines and align with the brand's tone.

• Manage key segments like new subscribers, first-time buyers, repeat purchasers, VIPs, lapsed customers, and category interests.

• Oversee suppression logic and exclusions to prevent over-emailing and safeguard customer experience.

• Facilitate personalization and dynamic content logic within Klaviyo.

• Track deliverability and list health metrics, including bounce rates, spam complaints, and open and click trends.

• Maintain list hygiene, suppression, and sunsetting programs.

• Suggest cadence modifications to ensure long-term deliverability.

• Provide a weekly one-page report detailing campaign results, flow performance, key insights, and next steps.

• Conduct a monthly retention review that includes flow contributions, segment performance, and a roadmap for testing.

• Keep a testing log that records what was tested, outcomes, and decisions made.

⛳️ Requirements

• 3 to 5+ years of experience in email and lifecycle marketing within ecommerce or DTC sectors.

• Proficient in Klaviyo, including flows, segmentation, dynamic content, reporting, and template creation.

• Capability to write clean, on-brand email copy and create polished email designs directly in Klaviyo.

• Strong quality assurance discipline and operational rigor: identifying errors before sending, not afterward.

• Comfortable analyzing performance data and suggesting clear next steps.

• Effective and reliable communicator who can perform within a fast-paced weekly schedule.

• Awareness of premium and luxury brand tone and aesthetics.

🏝️ Benefits

• You will receive payment in USD (bi-monthly: on the 15th and 30th).

• Paid Time Off in accordance with company policy.

• Recognition of Holidays as per company guidelines.

• Fully remote work setup, allowing you to work from wherever you are most productive.

• Direct responsibility for email and retention strategies for a design-oriented DTC brand.

• Well-defined briefs, established feedback loops, and a founder who is actively engaged in brand direction.