Email Marketing, Lifecycle Manager

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Oversee and enhance all lifecycle flows (welcome, abandoned cart, post-purchase, win-back, etc.)

• Develop and implement campaign calendars in alignment with promotions and product launches

• Continuously assess and enhance flows and campaigns to boost revenue

• Evaluate performance metrics across email and SMS (open rates, CTR, conversion, revenue contribution)

• Discover gaps and opportunities throughout the lifecycle funnel

• Conduct A/B tests on subject lines, creatives, offers, and messaging

• Foster ongoing iteration based on data insights

• Craft and fine-tune high-converting email and SMS content in accordance with brand voice

• Collaborate on messaging strategies that enhance engagement and sales

• Ensure uniformity across all lifecycle touchpoints

• Review the current setup of Klaviyo and SMS platforms (e.g., Postscript) and suggest enhancements

• Utilize existing flows, segments, and creative assets to boost performance

• Execute promptly using provided creative, data, and campaign materials

⛳️ Requirements

• Demonstrated experience in email and SMS lifecycle marketing (eCommerce experience required, DTC preferred)

• Practical experience with: Klaviyo (mandatory), Postscript or equivalent SMS platform (mandatory), Shopify or similar eCommerce platform (mandatory)

• In-depth understanding of retention, LTV, and lifecycle optimization

• Experience in creating and enhancing: Welcome flows, abandoned cart flows, Post-purchase flows, and Win-back campaigns

• Strong analytical mindset with a data-driven approach to decision-making

• Capability to both strategize and implement (not merely manage)

• Experience working with DTC / eCommerce brands

• Basic design sensibility or experience in creative direction

• Comfort working within Shopify-based ecosystems

• Experience collaborating with global/remote teams

• Experience working with distributed or remote teams

• Basic design sensibility or experience in creative direction

• Strong analytical and data-driven decision-making capabilities

• Comfort operating within Shopify-based ecosystems

• Experience utilizing creative assets and segments to enhance campaign performance

• Ability to both strategize and carry out lifecycle marketing initiatives

🏝️ Benefits

• Access to a $200k+ perk marketplace offering instant discounts on over 150 services

• Availability of up to 50% of approved earnings before payday (no credit checks or fees)

• Opportunities for career advancement and professional development