Email Marketing Analyst

This is a fully remote position, open to applicants in Florida, +2 more states.

📋 Description

• Spearhead the strategic implementation and thorough analysis of email and push notification campaigns across various business units to enhance engagement and drive revenue growth.

• Collaborate with cross-functional partners (creative, brand, events, technology, apparel, customer care, international) to streamline workflows, prioritize projects, and manage communication strategies through detailed project timelines.

• Supervise stringent QA processes alongside brand managers, ensuring all email elements—links, images, subject lines, personalization, and audience segmentation—are accurate, functional, and aligned with business objectives.

• Create detailed performance reports for email campaigns and automation, utilizing data to emphasize key achievements, emerging trends, and actionable opportunities for channel improvement.

• Offer strategic insights on the competitive landscape, promoting the adoption of innovative practices and sustaining leadership in email marketing excellence.

• Track and improve email deliverability metrics, initiating efforts to maintain list health and maximize audience reach.

• Design and enhance intricate lifecycle email journeys, applying strategic recommendations to boost performance and align with broader marketing goals.

• Perform high-impact analyses to identify growth opportunities and provide strategic recommendations regarding email campaign effectiveness.

• Clearly convey the value and impact of the email channel on essential executive metrics, such as revenue, customer engagement, and retention.

• Collaborate directly with analysts to offer deeper analysis and insights to achieve business objectives.

⛳️ Requirements

• Bachelor’s degree in marketing or a related field.

• Over 5 years of experience in email/digital marketing or related sectors.

• Demonstrated experience in large data analysis.

• Strong understanding of advanced segmentation logic.

• Proficient in SQL and dashboard creation.

• Familiarity with HTML/CSS and email development.

• Proven track record in campaign analysis.

• Extensive experience with email automation, personalization, live clickers, and Movable Ink.

• Proficient in using Photoshop, Figma, Dreamweaver, and Microsoft Office suites.

• Experience with Iterable or enterprise-level ESPs.

• Familiarity with lead capture forms and Shopify integration.

🏝️ Benefits

• GREAT PEOPLE. GREAT WORKOUT. GREAT PERKS.