Email Lifecycle Marketer

This is a fully remote position, open to applicants in United States.

📋 Description

• Design, create, audit, and enhance Klaviyo lifecycle automations that promote appointment bookings, membership retention, and eCommerce revenue growth.

• Develop lifecycle flows that are currently absent from the Formula Fig ecosystem.

• Establish automated programs for retention, re-engagement, win-back, onboarding, and cross-selling.

• Construct and refine appointment-centric lifecycle flows, which include welcome journeys, lead nurturing, booking conversion, and reactivation campaigns.

• Perform a comprehensive audit of existing live flows to guarantee proper functionality, accurate segmentation, and alignment with brand identity.

• Generate and uphold customer segments that support lifecycle marketing efforts.

• Create reporting frameworks across appointments, memberships, and eCommerce.

• Track flow performance, conversion rates, deliverability, and revenue attribution.

• Coordinate the copy, creative, and content requirements necessary to launch automations.

⛳️ Requirements

• A minimum of 3 years of hands-on experience in building and managing advanced Klaviyo lifecycle programs.

• Familiarity with MindBody Online’s Marketing Suite.

• Proven expertise in developing flows, segments, campaigns, and reporting frameworks.

• Strong grasp of lifecycle marketing best practices and customer journey design.

• Demonstrated success in enhancing customer retention, engagement, and lifecycle revenue.

• Experience in creating win-back, onboarding, renewal, cross-sell, and loyalty programs.

• In-depth understanding of subscription or membership-based business models.

• Experience with customer data, integrations, and marketing automation platforms.

• Ability to analyze performance metrics and convert data into actionable insights.

• Solid understanding of deliverability, segmentation strategies, and attribution reporting.

• Capacity to independently manage multiple workstreams while meeting deadlines.

• Comfortable operating in a fast-paced startup environment.

🏝️ Benefits

• Opportunity to influence a crucial revenue-driving function within a rapidly expanding skincare brand.

• Direct contribution to the growth of appointments, memberships, and eCommerce.

• Collaborative and entrepreneurial workplace culture.

• High-visibility project with exposure to executive leadership.

• Potential for ongoing lifecycle marketing engagements in the future.