Email Lifecycle Manager

This is a fully remote position, open to applicants in Poland.

📋 Description

• Take ownership of email-channel-driven attributed revenue as a critical business outcome — establish the strategic vision for how email influences LTV, retention, and expansion within airSlate products.

• Collaborate with product teams to define the email lifecycle communication strategy: determine what to communicate, when, and to whom across activation, retention, expansion, and win-back stages.

• Drive churn-prevention and win-back initiatives through coordinated, signal-driven programs using email and push notifications — moving beyond one-off campaigns.

• Develop the email lifecycle roadmap for 2026 and beyond: assess existing programs, identify gaps and quick wins, prioritize efforts across four products, and align execution with attributed revenue objectives.

• Establish the role of email within multi-channel orchestration — clarifying boundaries and transitions between email, in-product messaging, and other communication channels.

• Convert behavioral signals, predictive churn scores, and lifecycle stage classifications into actionable segmentation logic and program triggers.

• Specify data requirements for lifecycle programs — detailing user signals, cohort definitions, and event triggers needed from the data engineering team, while managing those requests.

• Contribute to the revenue attribution model: collaborate with data teams to define lifecycle-stage-level KPIs, ensure accurate crediting of email performance, and validate that programs show measurable incremental lift.

• Collaborate with the data team to manage lifecycle dashboards, ensuring attribution reporting accurately reflects email's impact at each stage of the funnel.

• Utilize AI tools (both generative and agentic) to enhance personalization and automation at scale across a large, multi-product subscriber base.

• Oversee and mentor a team of three email marketing specialists — setting priorities, coaching on execution quality, and linking daily tasks to strategic lifecycle objectives.

• Coordinate with email development, data, demand generation, and product stakeholders to implement lifecycle programs from end to end within airEML.

• Maintain and enhance automated email journeys across all four products, possessing the authority to rebuild or retire programs based on data justification.

• Ensure email deliverability health and list quality at scale for a large, multi-product subscriber base.

⛳️ Requirements

• Minimum of 5 years in lifecycle, retention, or email marketing as a senior contributor or leader — experience with B2C or B2B SaaS/subscription products at scale is highly preferred.

• Comprehensive ownership of a lifecycle or retention program (strategy, journey design, segmentation, KPI ownership — not just execution).

• Understanding of attribution models and the impact of attribution windows on reported email performance.

• Experience working with behavioral data and predictive models for segmentation (e.g., churn scoring, lifecycle stage classification, or similar methodologies).

• Proficient in using a major marketing automation platform (such as Braze, Klaviyo, Iterable, Marketo, HubSpot, or equivalent internal systems).

• Strong analytical abilities — comfortable working with dashboards and data from data warehouses.

• Solid grasp of email deliverability and list health management at scale (100K+ subscribers).

• Experience in a multi-product or multi-brand context is a significant advantage.

🏝️ Benefits

• Flexible working environment - Our teams operate globally. While we value in-person collaboration at our hubs, we also support remote and hybrid working arrangements. You can choose to work from one of our offices in the United States, Poland, Romania, or Ukraine, or remotely from various countries.

• Competitive compensation and stock options - We offer salaries that align with local market conditions and experience, along with a performance-based bonus system and stock options that allow you to share in the company’s growth.

• Professional growth and learning - We invest in your development through courses, conferences, and access to learning resources. We promote career advancement and internal mobility, supporting teammates eager to explore new opportunities within airSlate.

• Health and well-being - Our comprehensive benefits are tailored to each country, including health coverage, wellness programs, and access to fitness options. We also designate quarterly company-wide Mental Health Days, allowing everyone to take time off to rest and recharge.

• Family-friendly culture - Family life is integral to who we are, and we embrace it in various forms. From flexibility for parents to our airSlate Junior Club for kids, along with company-wide family days and our pet-friendly policies, we are dedicated to making work-life balance easier.

• Giving back - Through the airSlate Care program, we support charitable initiatives worldwide. Our current focus includes humanitarian aid in Ukraine and other regions, matching employee donations, and backing causes selected by our teams.

• Open communication - We foster transparent dialogue at all levels. From team discussions to company-wide Q&A sessions with our CEO, we ensure everyone has the opportunity to be heard and to have an impact on our growth.