Education Marketing Specialist

This is a fully remote position, open to applicants in Indonesia.

📋 Description

• Take charge of the comprehensive execution of local education marketing campaigns.

• Create campaign briefs driven by insights that foster activation and encourage long-term engagement.

• Manage asset coordination among internal teams and agency partners.

• Implement multi-channel campaigns utilizing email, social media, influencers, paid advertising, and in-product platforms.

• Adapt global messages into culturally relevant educational narratives.

• Monitor and analyze performance metrics.

• Identify opportunities for optimization and continuously refine campaigns.

• Work collaboratively across teams including Education Sales, Community, Product Marketing, and the wider Marketing departments.

⛳️ Requirements

• Extensive experience in the Indonesian education market, particularly in K–12.

• Comprehend how teachers and students utilize digital tools in real classroom environments.

• Design campaigns that align with school calendars, assessment cycles, and institutional contexts.

• Execute end-to-end campaigns aimed at teachers and/or students.

• Transition confidently from insights to briefs, coordination to launch, and reporting to iteration.

• Transform global concepts into culturally relevant narratives for Indonesian educational audiences.

• Grasp the nuances of tone, channel behavior, and the motivations of teachers compared to students.

• Activate and engage educational communities through multiple channels.

• Be data-driven with a focus on impact.

• Highly organized with strong operational discipline.

• Possess a robust growth mindset and a strong sense of ownership.

• Collaborate effectively with cross-functional partners.

🏝️ Benefits

• Equity packages - we want our success to be yours too.

• An inclusive parental leave policy that supports all parents and caregivers.

• An annual Vibe & Thrive allowance to promote your wellbeing, social connections, office setup, and more.

• Flexible leave options that empower you to be a force for good, take time to recharge, and support your personal needs.