Education & Events Manager

This is a fully remote position, open to applicants in California, +4 more states.

📋 Description

• Formulate and execute a yearly educational strategy that aligns with the sales and marketing goals of the Americas and the overarching brand priorities.

• Design and oversee a diverse range of training materials, which include videos, digital learning tools, printed resources, and live training manuals.

• Create and deliver training content for key accounts, encompassing brand narratives, product insights, launch details, and sales tactics.

• Assist in onboarding new hires through brand education and in-store activation training.

• Collaborate with Marketing and Retail Education Management to develop product knowledge content and training videos.

• Work alongside Key Account Directors and the Field Team to ensure customized and seamless execution of education and events tailored to each location.

• Organize significant account education events and corporate gatherings, such as FLC, Sephora, and brand events.

• Oversee the distribution of samples and promotional products to the Sales and Education Specialist Team.

• Manage both virtual and in-person learning platforms, which includes registration, content delivery, and participant engagement.

• Guarantee consistent messaging and impactful storytelling to enhance brand equity through collaboration with marketing, global education, and creative teams.

• Plan and facilitate key account events, including portal entries, collateral management, GWP receipts, and execution.

• Coordinate logistics between field personnel and key accounts, which includes obtaining approvals, planning, and ordering tools.

• Develop collateral materials and ensure events remain trend-focused, strategizing with sales, marketing, and international teams on planning retail events to bolster sales growth while managing the programs comprehensively.

• Collaborate closely with other beauty divisions to support alternative channels as necessary.

• Curate retailer-specific events that align with brand and consumer priorities, driving robust sales and achieving store-level ROI.

• Cultivate and manage relationships with retail partners to devise a customized plan of action that adheres to their event guidelines and key retail activations.

• Budget and oversee event assets and collateral, ensuring cost-effective execution.

• Build and nurture relationships with retail partners across education and events.

• Act as the primary contact for event inquiries and support for educational programs.

• Ensure a superior experience for all participants through exceptional customer service and meticulous attention to detail.

• Monitor and report on KPIs related to education and events.

• Prepare evaluations post-event and program to inform future enhancements.

• Maintain precise records and documentation for compliance and reporting purposes.

• Observe competitive activities and provide insights to guide strategic decisions.

• Recruit, onboard, and train direct reports supporting Education and Events.

⛳️ Requirements

• Bachelor’s Degree.

• Over 5 years of experience in educational programming and/or event management.

• Strong comprehension of the hair category and the prestige beauty landscape.

• Experience with Ulta and Sephora is required.

• This position necessitates reliable transportation for travel to various store locations; a valid driver’s license may be required based on region.

• Bilingual capabilities in English/Spanish/French are preferred.

• A licensed and experienced Hairstylist/Cosmetologist is preferred.

🏝️ Benefits

• Salary + Bonus.

• Healthcare.

• Dental.

• Vision.

• Paid Holidays.

• Paid Parental Leave.

• 401(k) with company match.

• Basic Life Insurance.

• Short Term Disability (STD).

• Long Term Disability (LTD).

• Paid Time Off (PTO).

• Paid Charitable (volunteer) Leave.

• Educational Assistance.