Ecosystem Marketing Lead

This is a fully remote position, open to applicants in Hong Kong.

📋 Description

• Spearhead the formulation and implementation of customized ecosystem marketing strategies, utilizing insights and market trends to enhance brand visibility and engagement.

• Build and maintain strategic partnerships within the Mantle Ecosystem.

• Deploy tracking systems to evaluate and analyze the success of ecosystem marketing initiatives, using data-driven insights to refine targeting, messaging, and engagement approaches.

• Perform regular assessments and analyses of campaign performance, identifying significant trends, opportunities, and areas for enhancement to boost campaign effectiveness and return on investment (ROI).

• Promote strong collaboration and alignment between regional and global teams, acting as a conduit between global stakeholders and internal departments to ensure the cohesive execution of ecosystem marketing efforts.

• Design marketing and amplification campaigns and coordinate go-to-market strategies for ecosystem expansion.

⛳️ Requirements

• A bachelor's degree in Marketing, Business Administration, or a related discipline.

• An advanced degree is preferred.

• Significant experience in ecosystem marketing, partnership management, or similar roles, with a proven history of success in global cryptocurrency markets.

• A comprehensive understanding of regional market dynamics, regulatory environments, and cultural subtleties.

• Must be located in the EU or US Timezone.

• Exceptional communication and interpersonal skills, capable of fostering and maintaining relationships with a diverse array of stakeholders, including key leaders of protocols, industry influencers, and internal teams.

• Strong analytical abilities and expertise in data-driven decision-making, with the capacity to utilize analytics tools and platforms to enhance campaign performance and achieve business results.

• Proven leadership skills, characterized by a proactive and collaborative approach to fostering cross-functional alignment and attaining shared objectives.

🏝️ Benefits

• Flexible work arrangements