Ecommerce Specialist

This is a fully remote position, open to applicants in Maryland.

📋 Description

• Oversee the public websites and content management systems for Pearson Virtual Schools.

• Assist in the strategy, creation, maintenance, and administration of content for consumer-branded websites and performance landing pages.

• Collaborate with internal teams and partner school representatives to understand audience needs and enhance pages to meet conversion objectives.

• Coordinate content and creative efforts with the creative and brand teams.

• Perform site audits, quality control, and testing while recommending enhancements.

• Ensure that website content adheres to established style guidelines.

• Work in tandem with web development and UX teams to improve mobile and desktop digital experiences.

• Spot opportunities for optimization testing and assist in the design and execution of A/B and multivariate tests.

• Contribute to the development of SEO strategies and tactics.

• Manage workflow to ensure the timely delivery of campaign initiatives.

• Stay updated on accessibility, mobile design, SEO, analytics, lead conversion, and other related best practices.

• Maintain brand, WCAG accessibility, and design standards.

• Carry out additional tasks as assigned by the Sr. Manager of Web Content & Experience.

⛳️ Requirements

• BA/BS degree in marketing, communications, technology, or a related field is preferred.

• Demonstrated experience in website marketing or roles related to digital marketing.

• Fundamental knowledge of HTML and CSS.

• Prior experience with website content management systems; familiarity with Adobe Experience Manager (AEM) is preferred.

• Experience using website analytics reporting tools; Google Analytics is preferred.

• Understanding of A/B multivariate testing strategies and digital personalization tools.

• Excellent time management and project management capabilities.

• Ability to work independently and take initiative.

• Skill in collaborating within a cross-functional team environment.

• Competence in managing project timelines and resources while handling multiple projects with shifting priorities.

• Strong communication, presentation, organizational, and interpersonal skills.

• Capability to work efficiently and adaptively under various project deadlines.

🏝️ Benefits

• Eligible to take part in an annual incentive program.

• Access to Pearson benefits (specific benefits linked in the posting).

• Opportunities for personal development and career advancement.

• Inclusive environment with equal opportunity employment.